Digital Marketing Specialist

IDEACLAN PRIVATE LIMITED; Panchkula; Vor Ort; INR 600.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Competitive salary & benefits

Direct cross-functional collaboration

Ownership of paid acquisition

Zusammenfassung

Keka Inc. is seeking a hands-on Media Buyer to plan, launch and optimise paid acquisition across Meta Ads and Google Ads from its India team. You will own campaign execution, measurement and reporting, collaborating with product, analytics and creative to drive cost-efficient customer acquisition.

You will focus on cost per paying customer, not sheer volume, and work on structured tests, attribution accuracy and weekly performance updates to stakeholders.

Qualifikationen

• Minimum 2–5 years in paid campaigns with hands-on Meta and Google Ads ownership.
• Ability to translate business goals into structured campaigns and tests.
• Strong understanding of funnel analytics, tracking, and attribution.
• Proficient in GA4, GTM, UTMs and data-driven reporting.

Aufgaben

• Plan, launch and manage campaigns across Meta Ads and Google Ads.
• Translate goals into campaign structures, audiences, budgets and tests.
• Monitor spend, delivery, conversion quality and funnel performance daily.
• Optimise for qualified leads, checkouts, paid subscriptions or revenue.
• Run structured tests across creative, audiences, offers, placements and landing pages.
• Manage app install and in-app event campaigns with testing cadence.
• Write clear briefs with designers and writers.
• Audit pixels, events, UTMs and attribution flows.
• Reconcile platform reporting with product analytics and payments data.

Kenntnisse

Meta Ads

Google Ads

Campaign management

Budget management

A/B testing

Analytics

Communication

Ausbildung

Bachelor's degree

Tools

GA4

Google Tag Manager

UTM tracking

Spreadsheet reporting

Jobbeschreibung

We're looking for a hands-on Media Buyer to plan, launch and optimise paid acquisition

across Meta Ads and Google Ads. You'll own campaign execution, measurement and

performance reporting, working closely with creative, content, product and analytics.

The funnels differ by product: in one case the outcome is a qualified demo, in the other a

paid subscriber rather than an install. This role is accountable for spend efficiency, not

campaign volume. We care about cost per paying customer, and about whether the tracking

underneath that number can be trusted.

Key responsibilities

• Plan, launch and manage campaigns across Meta Ads and Google Ads.
• Translate business goals into campaign structures, audiences, budgets and testing plans.
• Monitor spend, delivery, conversion quality and funnel performance daily.
• Optimise against agreed outcomes - qualified leads, initial checkouts, paid subscriptions or revenue.
• Run structured tests across creative, audiences, offers, placements and landing pages.
• Manage app install and in-app event campaigns, including creative testing cadence and audience structure.
• Write clear, evidence-based creative briefs with designers and writers.
• Audit pixels, events, UTMs and attribution flows with product and analytics.
• Reconcile platform reporting against product analytics and payment data rather than relying on a single dashboard. Where sources disagree, find out why.
• Maintain a documented test log: what was tested, the result, the decision taken.
• Produce concise weekly reports covering results, insights, risks and next actions.
• Flag broken tracking, conversion bottlenecks and wasted spend early.

Requirements

• 2-5 years managing paid campaigns, with hands-on ownership of both Meta and Google. Tell us the monthly budgets and what they produced.
• Strong understanding of campaign structure, bidding, targeting, remarketing and creative testing.
• Ability to read a conversion funnel and diagnose whether a problem sits in traffic, creative, tracking, product or checkout.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion APIs, UTMs and spreadsheet-based reporting.
• Understanding of where platform-reported conversions overstate reality, and how to verify.
• Strong numerical judgment and disciplined budget management.
• Clear communication: what changed, why, and what happens next.
• A habit of separating verified results from estimates. Willingness to say a channel isn't working.

Good to have

• Experience with subscription apps, SaaS, mobile attribution or lead generation
• Familiarity with Mixpanel or PostHog.
• App install and in-app event campaign experience, ideally in India.
• Understanding of landing page CRO and lifecycle retargeting.

How success will be measured

• Cost and quality of acquired customers and leads.
• Accuracy and reliability of campaign measurement.
• Speed and quality of testing and optimisation.
• Reduction in wasted spend and unresolved tracking gaps.
• Clarity and usefulness of reporting and recommendations.

What we offer

• Full ownership of paid acquisition across two products with genuinely different
• A team that treats measurement as part of the job rather than someone's problem.
• Direct working relationships with product, analytics and creative.
• Competitive salary and benefits.