Digital Marketing Specialist

CustomerLabs Inc; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

CustomerLabs Inc is looking for a Google Ads Specialist in Chennai to oversee paid search and display campaigns. You will execute and optimize campaigns while driving high-quality leads and ROAS.

The ideal candidate has a Bachelor’s degree and 2–5 years of experience with Google Ads. Proficiency in Google Analytics and strong analytical skills are essential for success in this role. The position offers the opportunity to work in a dynamic team focused on digital marketing.

Qualifications

• 2–5 years of hands-on experience managing Google Ads campaigns.
• Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
• Experience managing monthly ad budgets of ₹10 lakhs+/month.

Responsibilities

• Plan, create, and manage Google Ads campaigns.
• Monitor campaign performance and optimize for key metrics.
• Set up and maintain conversion tracking.

Skills

Analytical skills

Experience with Google Ads

Communication skills

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Microsoft Excel

SEMrush

Ahrefs

Job description

Job Description: Google Ads Specialist (Digital Marketing)

We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands‑on experience managing advertising budgets, and a proven track record of driving high‑quality leads, conversions, and return on ad spend (ROAS).

Position Overview

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
• Conduct keyword research and audience analysis to identify growth opportunities.
• Develop campaign structures aligned with business goals and customer journeys.
• Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.

Performance Optimization

• Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
• Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.
• Identify and implement opportunities to improve conversion rates and reduce acquisition costs.
• Analyze search term reports and implement negative keyword strategies.

Tracking & Analytics

• Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
• Monitor attribution models and conversion paths to improve campaign effectiveness.
• Use AI & build dashboards and generate regular performance reports with actionable insights.
• Ensure data accuracy and tracking integrity across campaigns.

Landing Page & Funnel Optimization

• Collaborate with design, content, and development teams to improve landing page performance.
• Recommend CRO initiatives based on user behavior and campaign data.
• Ensure consistency between ad messaging and landing page experience.

Market & Competitor Analysis

• Conduct competitor research and benchmark campaign performance against industry standards.
• Stay updated on Google Ads platform changes, automation features, and digital marketing trends.
• Identify new opportunities for audience targeting, campaign expansion, and market penetration.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands‑on experience managing Google Ads campaigns.
• Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.
• Excellent analytical, problem‑solving, and communication skills.

Preferred Qualifications

• Google Ads Certifications.
• Experience with CRM integrations and lead management systems.
• Knowledge of SEM principles and landing page optimization.
• Experience managing monthly ad budgets of ₹10 lakhs+/month or equivalent.
• Familiarity with tools such as SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms.
• Familiarity with AI Tools like Claude for execution, analysis, and automation of regular tasks.

Key Performance Indicators (KPIs)

• Cost‑per‑Opportunity (CPO)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality Score

What Success Looks Like

• Consistently achieving or exceeding lead and revenue targets.
• Improving campaign efficiency while maintaining lead quality.
• Identifying and scaling profitable audience segments and campaigns.
• Delivering actionable insights that contribute to overall business growth.