Paid Campaign Manager

Plan D Media; Kolkata; Hybrid; INR 350,000 - 500,000; Full time

Benefits offered by this job

Exposure to diverse industry campaigns

Collaborative work environment

Growth opportunities with experienced strategists

Job summary

A digital marketing agency in Kolkata seeks a Paid Campaign Executive to manage and optimize campaigns on Google Ads and Meta Ads. The ideal candidate has 1+ years of experience in ad copywriting and data analysis. Join a collaborative environment focusing on diverse campaigns with an emphasis on healthcare and education. Apply via LinkedIn Jobs or submit your CV to [e-mail].

Qualifications

• Minimum 1 year of hands-on experience in managing Google Ads campaigns.
• Strong working knowledge of Meta Ads Manager and YouTube campaigns.
• Proficiency in A/B testing and landing page optimization.
• Data-driven mindset for campaign optimization.

Responsibilities

• Plan, execute, and manage paid campaigns across various platforms.
• Develop and optimize ad copies and creatives for maximum engagement.
• Conduct A/B testing to improve campaign performance.
• Monitor, analyze, and report campaign performance with suggestions.

Skills

Google Ads management

Meta Ads Manager

A/B testing

Ad copywriting

Data interpretation

Tools

Google Analytics

Google Ads Certification

Tag Manager

Job description

Overview

Paid Campaign Executive (1+ Year Experience)

About Us

Plan D Media is a performance-driven digital marketing agency that specializes in delivering ROI-focused campaigns for clients across industries. We are currently seeking a Paid Campaign Executive with hands-on experience in Google Ads, Meta Ads, YouTube, and Shopping Ads to join our growing team.

Key Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads, YouTube, and Shopping Ads.
• Develop and optimize ad copies, CTAs, and creatives for maximum engagement and conversions.
• Conduct A/B testing of ad copies, creatives, and landing pages to improve campaign performance.
• Implement advanced optimization techniques to reduce CPL/CPA while maximizing ROI.
• Work closely with the design and content teams to ensure effective landing page optimization.
• Monitor, analyze, and report campaign performance, suggesting actionable improvements.
• Stay updated with the latest platform policies, bidding strategies, and industry best practices.

Requirements

• Minimum 1 year of hands-on experience in managing Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Strong working knowledge of Meta Ads Manager and YouTube campaigns.
• Proven experience in ad copywriting, keyword targeting, and campaign optimization.
• Proficiency in A/B testing, copy optimization, and landing page optimization.
• Data-driven mindset with the ability to interpret metrics and optimize campaigns.
• Candidates with healthcare and education campaign experience will be given priority.
• Based in Kolkata and open to a hybrid working model.

Preferred Skills

• Google Ads Certification(s).
• Familiarity with GA4, Tag Manager, and conversion tracking.
• Experience in lead generation campaigns with measurable ROI.

What We Offer

• Exposure to diverse industry campaigns with a strong focus on healthcare and education.
• Collaborative work environment with performance-focused growth opportunities.
• Opportunity to work directly with experienced strategists and campaign managers.
• Open to application via LinkedIn Jobs or CV with campaign performance samples/case studies to [e-mail] and [e-mail].

Location: Kolkata metropolitan area, West Bengal, India