Paid Media Manager

Liberating Solution; Bidhannagar; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Liberating Solution Pvt. Ltd. is seeking an experienced Paid Media Manager specializing in Google and Meta Ads to plan, execute, and optimise paid advertising campaigns. The ideal candidate will drive high-quality leads and conversions with strong analytical skills and deep knowledge of GA4 and GTM.

Responsibilities include managing Google Ads and Meta Ads campaigns, performing keyword/audience research, and delivering actionable insights to management while staying updated on industry trends.

Qualifications

• Minimum 3 years of experience in Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads campaigns.
• Strong knowledge of GA4, GTM, and conversion tracking.
• Ability to generate leads and optimise ROI/ROAS.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, Performance Max).
• Plan, execute and optimise Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, audience research, and competitor analysis.
• Monitor and optimise campaigns focusing on ROI, ROAS, CPC, CTR, CPL, and conversions.
• Develop and implement PPC strategies, audience targeting, retargeting, and remarketing.
• Prepare regular campaign performance reports and provide actionable insights to management.
• Collaborate with sales and development teams to align advertising with business objectives.

Skills

Digital marketing

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytics

Lead generation

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics GA4

Google Tag Manager

Job description

Company: Liberating Solution Pvt. Ltd.

Location: Sector V, Kolkata

Employment Type: Full-Time

Working Days: Monday to Friday 11:00 AM to 8:00 PM

JOB DESCRIPTION

Liberating Solution Pvt. Ltd. is looking for an experienced Paid Media Manager specializing in Google & Meta Ads to manage and optimize paid advertising campaigns. The ideal candidate should have strong analytical skills, hands‑on experience with Google & Meta Ads, and the ability to drive quality leads and conversions.

RESPONSIBILITIES

• Plan, create, and manage Google Ads campaigns, including Search, Display, Video, Shopping, and Performance Max.
• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram to generate qualified leads and drive conversions.
• Conduct keyword research, audience research, and competitor analysis to improve campaign performance.
• Monitor and optimize campaign performance across Google Ads and Meta Ads, focusing on ROI, ROAS, CPC, CTR, CPL, and conversions.
• Manage Google Analytics (GA4) and Google Tag Manager (GTM) to track campaign performance, user behaviour, and conversions.
• Develop and implement effective PPC strategies, audience targeting, retargeting, and remarketing campaigns.
• Generate qualified leads through paid advertising campaigns across Google, Facebook, Instagram, and other relevant advertising platforms.
• Prepare regular campaign performance reports, analyze key metrics, and provide actionable insights to management.
• Work closely with the sales and development teams to align advertising campaigns with business objectives and lead generation targets.
• Stay updated with the latest Google Ads and Meta Ads trends, platform updates, advertising policies, and industry best practices.

REQUIREMENTS

• Minimum 3 years of experience in Digital Marketing, with strong expertise in Google Ads, Meta Ads, and other paid advertising campaigns.
• Hands‑on experience in managing Google Ads and Meta Ads campaigns, including campaign setup, audience targeting, budget allocation, optimization, and reporting.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, keyword research tools, and conversion tracking.
• Good understanding of PPC strategies, bidding strategies, audience segmentation, retargeting, and campaign optimization.
• Experience in lead generation, conversion optimization, and improving campaign ROI and ROAS.
• Strong analytical skills with the ability to interpret campaign data, identify performance gaps, and implement optimization strategies.
• Proficiency in preparing campaign performance reports and presenting actionable insights.
• Good communication, coordination, and reporting skills.