Performance Marketing Manager (PPC Specialist) 5+ years | Kolkata | 2026-05-06

Sourcedeskglobal; Kolkata District; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Opportunity to work with global clients

Dynamic and growth-oriented work environment

Job summary

Sourcedeskglobal seeks an experienced Performance Marketing Manager in Kolkata, India. The ideal candidate will lead and optimize high-budget PPC campaigns across platforms like Google Ads and Meta Ads, engaging with international clients, especially from the US market.

With a strong analytical mindset and proven experience in handling successful campaigns, you will be responsible for driving traffic and conversions. This position offers a dynamic work environment focused on growth and global exposure.

Qualifications

• 5+ years of hands-on experience in Performance Marketing with a strong PPC focus.
• Proven track record of managing and scaling high-budget PPC campaigns.
• Experience handling international clients, preferably US-based.
• Strong analytical mindset with data-driven decision-making ability.
• Ability to work in a fast-paced, target-driven environment.

Responsibilities

• Own and manage end-to-end PPC campaigns across platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting.
• Optimize campaigns through bid management and budget allocation.
• Create compelling ad copies and perform A/B testing.
• Communicate directly with overseas clients and understand their goals.

Skills

PPC / Paid Media Campaigns

Google Ads (Search, Display, Shopping, YouTube)

Meta Ads (Facebook & Instagram)

Bing Ads / Microsoft Advertising

Keyword Planning & Competitor Analysis

Campaign Optimization & Budget Management

A/B Testing & Performance Analysis

Data Analysis & Reporting

Job description

We are looking for an experienced Performance Marketing Manager with deep expertise in PPC (Pay-Per-Click) advertising. The ideal candidate will be responsible for strategizing, executing, and optimizing high-budget paid campaigns across search and social platforms. This role requires strong analytical skills, hands-on campaign management, and regular interaction with overseas clients, primarily from the North American (US) market.

Requirements

Key Responsibilities (PPC Focused):

• Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
• Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
• Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
• Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
• Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
• Analyse campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.
• Continuously improve campaign performance through data-driven optimization techniques.
• Manage large advertising budgets efficiently to ensure maximum ROI.
• Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Client Handling (International Exposure):

• Communicate directly with overseas clients, primarily from the US/North American market.
• Understand client goals, KPIs, and business objectives to align campaign strategies.
• Share regular performance reports, insights, and recommendations with clients.
• Participate in client calls, presentations, and strategy discussions.

Key Skills:

• Strong expertise in PPC / Paid Media Campaigns
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Bing Ads / Microsoft Advertising
• Keyword Planning & Competitor Analysis
• Campaign Optimization & Budget Management
• A/B Testing & Performance Analysis
• Data Analysis & Reporting

Required Candidate Profile:

• 5+ years of hands-on experience in Performance Marketing with a strong PPC focus
• Proven track record of managing and scaling high-budget PPC campaigns
• Experience handling international clients, preferably US-based
• Strong analytical mindset with data-driven decision-making ability
• Ability to work in a fast-paced, target-driven environment

Preferred Qualifications:

• Google Ads Certification (Search/Display/Measurement)
• Experience in an agency setup
• Familiarity with marketing automation tools and CRM integrations
• Client management & communication
• Strategic thinking
• Problem-solving approach
• Quality Score Improvement
• Return on Ad Spend (ROAS)

Why Join Us

• Opportunity to work with global clients (US market exposure)
• Dynamic and growth-oriented work environment