Ppc Manager

Asia Pacific Institute of Management (AIM); New Delhi; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Asia Pacific Institute of Management (AIM) in Delhi seeks an experienced PPC Manager to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn. The role involves managing a ~1 crore annual budget to drive qualified leads and maximize ROI.

Ideal candidate has 7–10 years in PPC/performance marketing with proven ability in lead generation and conversion optimization, GA4, GTM, and analytics.

Qualifications

• 7 to 10 years hands-on experience in PPC / performance marketing.
• Strong expertise in Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads.
• Experience managing large budgets, preferably 1 crore annually.
• GA4, GTM, conversion tracking and campaign analytics knowledge.
• Excellent analytical and budget management skills.
• Proven track record of improving ROI.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.
• Manage and allocate the annual paid media budget of approximately 1 crore.
• Drive lead generation, conversions, and business growth while optimizing CPL, CPA, and ROAS.
• Develop audience targeting, keyword research, bidding strategies, and remarketing campaigns.
• Monitor campaign performance and conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Implement conversion tracking using GA4, Google Tag Manager, pixels, and other analytics tools.
• Analyze campaign data and prepare regular performance reports and dashboards.
• Collaborate with creative, content, sales, and marketing teams to improve lead quality and conversion rates.
• Identify growth opportunities and continuously improve campaign efficiency and ROI.

Skills

PPC

Performance Marketing

Google Ads

Meta Ads

YouTube Ads

LinkedIn Ads

Lead Generation

Conversion Optimization

GA4

Google Tag Manager

Job description

Role & responsibilities

Job Summary

We are looking for an experienced PPC Manager to plan, execute, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn. The candidate will be responsible for managing an annual advertising budget of approximately 1 crore, driving qualified leads, improving campaign performance, and maximizing marketing ROI.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.
• Manage and allocate the annual paid media budget of approximately 1 crore.
• Drive lead generation, conversions, and business growth while optimizing CPL, CPA, and ROAS.
• Develop audience targeting, keyword research, bidding strategies, and remarketing campaigns.
• Monitor campaign performance and conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Implement conversion tracking using GA4, Google Tag Manager, pixels, and other analytics tools.
• Analyze campaign data and prepare regular performance reports and dashboards.
• Collaborate with creative, content, sales, and marketing teams to improve lead quality and conversion rates.
• Identify growth opportunities and continuously improve campaign efficiency and ROI.

Preferred candidate profile

Required Skills & Qualifications

• 7 to 10 years of hands-on experience in PPC, paid media, or performance marketing.
• Strong expertise in Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
• Proven experience managing large advertising budgets, preferably 1 crore annually.
• Strong knowledge of lead generation, conversion optimization, audience targeting, and remarketing.
• Experience with GA4, Google Tag Manager, conversion tracking, and campaign analytics.
• Excellent analytical, communication, and budget management skills.
• Proven track record of improving campaign performance, lead quality, and marketing ROI.

Key Skills

PPC, Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Lead Generation, Paid Media, Digital Marketing, GA4, Google Tag Manager, Conversion Optimization, ROI, ROAS, CPL, CPA.