Paid Advertising Specialist

Sirsonite Solutions Pvt. Ltd.; Pune District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Work from home

Job summary

A dynamic marketing firm in Pune District is seeking a Paid Advertising Specialist to drive impactful campaigns across platforms such as Google and Facebook. The ideal candidate has at least 2 years of Paid Media Marketing experience, managed large budgets, and possesses strong analytical skills. This full-time position offers health insurance and work-from-home flexibility.

Qualifications

• At least 2 years of Paid Media Marketing experience with Google, Facebook, Instagram & other biddable platforms.
• Managed huge budgets effectively.
• Strong analytical skills with attention to detail.

Responsibilities

• Research and analyze client campaigns.
• Launch and optimize various PPC campaigns.
• Track KPIs and assess campaign performance.

Skills

Paid Media Marketing experience

Google Analytics

Budget management

Analytical skills

Problem-solving

Flexibility

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Tag Manager

Google Keyword Planner

Job description

Join to apply for the Paid Advertising Specialist role at Sirsonite Solutions Pvt. Ltd.

Overview

What will you do? The Paid Media Specialist is responsible for media planning, execution, optimization, and management of campaigns on Google, Facebook, Instagram, YouTube, and other platforms where ads can be bought. We are looking for someone who can deliver impactful results.

Responsibilities

• Research and analysis for client campaigns
• Competition and Competitors Analysis
• Launch and optimize various PPC campaigns
• Perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• In-depth keyword research and planning
• Track KPIs to assess performance, pinpoint issues and produce reports for management (e.g. dashboards)
• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behaviours and adjust strategy to capture market demand
• Collaborate with other markets & teams to ensure campaign goals and expectations are met
• Meet campaign goals and client targets

Qualifications

• At least 2 years of Paid Media Marketing experience with Google, Facebook, Instagram & other biddable platforms
• Managed Huge Budgets
• General knowledge of Google tools such as Google Analytics, Google Keyword Planner, Google Tag Manager etc.
• Strong analytical skills, complemented by the ability to take direction, learn or develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.
• A self-driven and reliable problem solver that can work efficiently with little to no supervision
• Positive, flexible, and well-organized to thrive in a fast-paced environment and meet challenging deadlines
• Google Analytics and Google Ads Certified is a plus

Education: Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Health insurance
• Work from home

Schedule

• Day shift
• Monday to Saturday

Work Location: In person

Job Type: Full-time, Permanent