Paid Ads Specialist

MYTYLES.COM; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Khus Online Solutions Pvt Ltd, MYTYLES in Bengaluru seeks a paid ads specialist to plan, execute, and scale campaigns across Google and Meta platforms, driving online sales and showroom footfall. You will manage large budgets, optimize full-funnel performance, and leverage analytics to maximize ROI.

Ideal candidates have 2–3 years in performance marketing, strong knowledge of Google Ads and Meta ads, and experience with YouTube campaigns and GA4 analytics.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or a related field.
• 2-3 years of performance/growth marketing experience with Google Ads, YouTube Ads and Meta ads.

Responsibilities

• Strategize and execute full-funnel campaigns across Google Ads (Search, Shopping, Performance Max), YouTube and Meta Ads (Instagram and Facebook).
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Skills

Meta Business Suite

Google Ads Manager

Performance Max

YouTube Ads

GA4 analytics

Lookalike audiences

budget optimization

A/B testing

data interpretation

Education

Bachelor's in Marketing or Business

Tools

GTM

Facebook Pixel/CAPI

Product feeds (GMC)

Job description

Company Name: Khus Online Solutions Pvt Ltd, MYTYLES

Job Title: Paid ads specialist

Employment Type: Full-time, Onsite.

Work Days: 5 days a Week

Working Hours: 10:00 AM to 7:00 PM(subject to change as per business needs)

Weekly Off: Saturday and Sunday

Work Location: MYTYLES, Manyata Tech park, Nagawara

Job Summary

MYTYLES is seeking a performance-driven Paid Ads Specialist to plan, execute, and scale high-impact campaigns across Google and Meta platforms to drive online sales and showroom footfall. The role focuses on managing large-scale ad budgets, optimizing full-funnel performance, and leveraging advanced analytics to maximize ROI and customer acquisition efficiency.

• Key Responsibilities:
• Strategize and execute full-funnel campaigns across Google Ads (Search, Shopping, and Performance Max), YouTube and Meta Ads (Instagram andFacebook).
• Manage and scale substantial daily spends, ensuring efficiency is maintained as budgets increase.
• Plan and optimize YouTube ad funnels (Awareness → Consideration → Conversion) aligned to business targets.

Dynamic Budget & Bid Optimization:

• Monitor real-time performance to reallocate funds toward high-performing segments
• Leverage AI-powered bidding (Target ROAS/CPA) to maximize conversion value while maintaining strict guardrails on Customer Acquisition Cost (CAC).
• Optimize YouTube bidding strategies to Maximize Conversions, Target CPA, Target ROAS (where applicable) and CPV/Reach-based strategies for upper funnel.

End-to-End Funnel Management:

• Develop a seamless customer journey, driving online traffic to our e-commerce store and physical footfall to our 40, 000 sq. ft. Bengaluru experience center.
• Implement advanced retargeting/remarketing strategies for cart abandoners and high-intent visitors using dynamic product ads.
• Build and scale YouTube remarketing audiences Video viewers & subscribers.
• Conduct rigorous A/B testing on youTube creative testing frameworks,ad copies, visual assets, and landing page layouts to optimize Conversion Rate (CRO).

Analytics, Attribution & Privacy:

• Master Google Analytics 4 (GA4) and server-side tracking to solve attribution challenges in a cookieless environment.
• Utilize first-party data to build predictive audience segments and high-value Lookalike Audiences.
• Track and improve YouTube ad performance metrics.
• Align with SEO and Content teams to ensure consistent brand messaging across organic and paid touchpoints.

Required Skills

• Expert-level proficiency in Meta Business Suite and Google Ads Manager (specifically Performance Max, Discovery Ads, and YouTube/Video campaigns).
• Proven experience in managing catalog sales, product feeds (GMC), and shoppable video formats.
• Strong hands-on expertise in YouTube Ads formats, including, Skippable in-stream ads, In-feed video ads (Discovery), Bumper ads and YouTube remarketing campaigns.
• Documented history of managing monthly high ad spends with a focus on scaling revenue, not just traffic.
• Hands-on experience with Google Tag Manager (GTM), Facebook Pixel/CAPI
• Ability to turn complex raw data into clear, actionable growth narratives for executive leadership.
• Prior experience in home decor, real estate, or high-ticket retail sectors(Preferred).

RequiredQualifications:

• Bachelors in Marketing, Business and relevant background.
• 2-3 years of experience in performance /growth marketing, Google Ads, Youtube Ads and Meta ads.
• Prior experience in the Retail industry which are E-commerce , Home decor,furnishing or any retail brands.
• Able to commute to work on a daily basis or ready to relocate to a nearby office location.
• Excellent communication skills and interpersonal skills.