Senior Paid Media Specialist

Resourcifi Inc.; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Resourcifi Inc. in Noida, India is seeking a performance marketing professional to own the end-to-end paid search process. You will set up and optimize campaigns across Google Ads and Microsoft Advertising, with a focus on data-driven improvements.

The role requires 4+ years of hands-on paid search experience, strong analytical skills, and proficiency in Excel or Google Sheets. You will work in a collaborative team and have opportunities to deepen SE marketing expertise.

Qualifications

• Bachelor degree in marketing, business, or communications, or equivalent practical experience.
• 4+ years hands-on paid search experience (Google Ads or Microsoft Advertising).
• Strong attention to detail and organizational skills.
• Proficiency in Excel or Google Sheets.

Responsibilities

• Set up and launch paid search campaigns across Google Ads and Microsoft Advertising.
• Write and refine ad copy, headlines and extensions with the team.
• Monitor daily performance, identify anomalies, and optimize campaigns.
• Verify tracking end-to-end, and prepare performance reports on clicks, impressions, cost, and conversions.

Skills

Analytical mindset

Attention to detail

English communication

Excel or Google Sheets

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Google Ads

Microsoft Advertising

Excel

Google Analytics

Job description

You will sit inside our performance marketing team and own the day-to-day execution, monitoring and optimization of paid search campaigns across Google Ads and Microsoft Advertising. The work runs the full loop: setup, launch, daily performance, reporting and the steady optimization that compounds. It is a detail-first seat in a collaborative, experienced team, and a strong place to keep deepening search engine marketing expertise.

What you will do

• Set up and launch paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, ad group structure and ad copy.
• Write and refine ad copy, headlines and extensions with the wider team, following established processes and naming conventions.
• Monitor daily campaign performance and catch anomalies and issues early.
• Build performance reports on clicks, impressions, cost and conversions, and read the trends that point to the next optimization.
• Run optimizations: bid adjustments, budget changes, targeting refinements and A/B tests on ad copy and landing pages.
• Verify tracking end to end, including conversion tags and UTM parameters, and keep campaign documentation organized.

What we are looking for

• A bachelor degree in marketing, business, communications or a related field, or equivalent practical experience.
• 4+ years of hands‑on experience managing paid search campaigns on Google Ads or Microsoft Advertising.
• A solid grasp of digital advertising concepts, with strong attention to detail and organization.
• An analytical mindset with a problem‑solving approach, and proficiency in Excel or Google Sheets.
• Strong verbal and written communication in English, working independently and with the team.

Nice to have

• Google Ads Certification, or the willingness to earn it within 3 to 6 months of joining.

What we offer

• Full-loop ownership of live paid search accounts, from setup through optimization.
• A collaborative and experienced performance marketing team around you.
• A clear lane to keep deepening search engine marketing expertise.
• A seat at our Noida delivery center.