Paid Ads Specialist

PingSafe; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading marketing technology company in Bengaluru is seeking a Paid Search and Display specialist to own their growth strategy across paid channels. You will be responsible for end-to-end campaign management, optimizing ad performance, and driving revenue growth. The ideal candidate should have at least 2 years of experience in paid advertising, particularly in SEM for SaaS businesses. Proficiency in analytics tools and creative skills are essential. This is a remote setup position offering competitive benefits.

Qualifications

• 2+ years of experience in managing paid search and display campaigns.
• Familiarity with SEM campaigns in SaaS businesses.
• Experience in marketing automation tools.
• Analytical mindset with data-driven decision making and ROI focus.

Responsibilities

• Own and execute growth strategy on paid search and display channels.
• End-to-end management of campaigns on platforms like Google and Facebook.
• Optimize ad copy and landing pages for lead quality and cost control.
• Monitor budgets and optimize campaign performance.
• Collaborate with marketing and sales to align campaigns and budgets.
• Monitor budgets closely and optimize spend; perform keyword research with SEO team.
• Identify new growth avenues via SEM to scale SaaS marketing impact.

Skills

2+ years of experience in Paid Ads

Experience with SaaS marketing

Expertise in GA4, GTM, GAds

Creative skills using design software like Canva

Excellent written and verbal communication skills

SaaS marketing

Marketing Automation

Canva

Data analysis

Stakeholder management

Tools

GA4

GTM

Google Ads

Canva

Job description

As our Paid Search and Display specialist, youll own and execute our growth strategy on our paid search and display channels. Youll join an innovative growth marketing function and focus on building best-in‑class programs, driving pipeline and revenue, maximizing return on ad spend, and pushing aggressive experimentation.

Meeting monthly SQL and revenue goals through paid channels.

End‑to‑end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generating SQL - Sales qualified leads).

Launching and optimizing paid campaigns across platforms - Google, Facebook, Capterra, and other networks.

Optimizing the ad copy, and landing pages for the best lead quality and controlled cost per click Tracking KPIs using GTM and GA4

Measuring and reporting performance of all paid campaigns, and assessing against goals using Run A/B/n Ad testing and optimization to improve ROI.

Write attractive and concise copy for ads.

Working closely with marketing and sales teams to optimize the campaigns.

Closely monitoring budgets and continuously optimizing them.

Performing keyword research along with the SEO team.

Finding new avenues of growth via SEM channel.

You'd be a great fit if you have:

• 2+ years of experience in Paid Ads
• SEM campaigns of SaaS businesses in the past.
• Experience with SaaS marketing Expertise in GA4 GTM, GAds, and Google.
• Optimize Analytical mind for data analysis and decision‑making.
• Creative skills using light design software like Canva.
• Ability to maintain partnerships with PPC ad platforms and vendors.
• Ability to build rapport with the stakeholders.
• Willingness to work in a remote setup.
• Excellent written and verbal communication skills.
• Experience with Marketing Automation
• Experience with SaaS marketing (preferred)