Outside Sales Engineer

MSA Instruments; Khordha, Cuttack, Jharsuguda; On-site; INR 300,000 - 600,000; Full time

Job summary

MSA Instruments is seeking Sales Engineers/Executives to drive business development and manage key accounts across Eastern India. The role welcomes engineering graduates and commercially oriented non-engineers who excel in field sales, with travel to client sites and factory visits a core part of the job.

Responsibilities include expanding existing relationships, acquiring new customers, planning sales activities, and delivering product demonstrations.

Qualifications

• Experience in B2B industrial sales or field sales.
• Ability to travel within Eastern India and visit factory sites.
• Knowledge of process instrumentation/industrial automation is beneficial.

Responsibilities

• Manage existing factory clients, maintain regular contact, and secure repeat orders.
• Identify and acquire new customers in industrial zones and plants.
• Plan weekly/monthly sales activities to ensure territory coverage.
• Conduct product demonstrations (online/offline) and prepare quotations with the inside sales team.
• Negotiate discounts, payment terms, and delivery schedules; coordinate deliveries and payments.

Skills

Field sales

Customer relationship

Negotiation

Territory planning

Education

B.E./B.Tech (Instrumentation/Electronics/Electrical)

B.Sc./Diploma (Instrumentation/Electronics/Electrical)

Tools

CRM software

MS Office

Job description

MSA Instruments is hiring Sales Engineers / Executives for business development and account management across Eastern India. As an Authorized Solution Partner for Siemens and Honeywell, we welcome both engineering graduates and commercially driven non‑engineers who excel at field sales. If you have a passion for traveling, meeting factory clients, and closing business deals.

Key Responsibilities & Duties

1. Managing Existing Customers

• Maintain Regular Contact: Keep in touch with our current factory clients, maintenance managers, and purchase teams through phone calls, messages, and regular site visits.
• Secure Repeat Orders: Check on their current inventory to secure recurring orders for replacement parts, upgrade tools, and consumables.
• Introduce Expanded Solutions: Show our current clients products that can further improve their factory efficiency or plant safety.

2. Bringing in New Customers

• Find New Buyers: Explore industrial zones to spot new manufacturing plants, upcoming factory setups, or workshops that need our systems.
• Make First Connections: Walk into, Email or Call new factories, to introduce our company's product range, and connect with the right decision-makers (like Plant Heads or Purchase Officers).

3. Sales Strategy, Traveling, Deals & Deliveries

• Plan & Strategize: Plan your weekly and monthly sales schedule to ensure maximum territory coverage.
• Field Traveling: Frequently travel within your assigned industrial region to meet clients face‑to‑face and build strong field relationships.
• Conduct Product Demonstration Sessions: Organise online / offline product demo sessions for existing and /or new / potential customers.
• Create Price Quotations: Review what the customer needs and prepare clear, accurate price offers with support from the Inside Sales Team.
• Negotiate & Close Orders: Discuss discounts, payment terms, and delivery schedules with clients to finalize profitable sales orders.
• Coordinate Deliveries & Payments: Work with our logistics team to ensure items are delivered safely on time, and assist in completing the loop by helping the Accounts Receivable team in payment collection.

4. Customer Support & Problem Resolution

• Handle Product Issues: Act as the first point of contact if a client faces a problem with a delivered item or system.
• Resolve Conflicts Smoothly: Listen patiently to customer complaints regarding delays, wrong parts, or technical glitches, and coordinate with our the relevant OEMs technical team to have the issue resolved quickly.
• Provide Basic Post‑Sale Support: Ensure the client is satisfied with how the product is working and maintain a high level of customer trust.

5. Reporting & Updates

• Daily Sales Logging: Maintain a simple, clear record of your daily calls, client visits, and pending deals.
• Provide Progress Reports: Share regular weekly or monthly sales updates and field feedback with your manager

6. Market Awareness

• Understand the Market Landscape: Observe general industry preferences and note alternative instrumentation or automation setups commonly used across the territory.
• Track Industry Trends: Stay updated on standard market pricing, alternative product features, and common customer preferences in the region.

Key Skills Required for the Role

Part A: For Candidates WITH an Engineering Degree (Technical & Sales Skills)

Qualification: B.E. / B. Tech - (Instrumentation / Electronics / Electrical)

Technical Product Knowledge: Process Instrumentation, Industrial Automation, PLC, SCADA, VFD, Gas Detection Systems, Transmitters.

Engineering Tools & Data: Reading Engineering Drawings, Technical Datasheets, P&ID Diagrams, Technical Compliance, Tender Specifications.

Sales & Solution Design: Technical Sales, Engineering Sales, B2B Industrial Sales, Solution Pitching, ROI Calculation, Product Demonstration.

Part B: For Candidates WITHOUT an Engineering Degree (Commercial & Relationship Skills)

Qualification: B.Sc., B.A, B.Com, Diploma (Instrumentation, Electronics & Telecommunication, Electrical)

Field Sales & Business Development: B2B Sales, Industrial Sales, Field Sales, Territory Mapping, Lead Generation, Cold Calling, Corporate Sales.

Account Management: Client Relationship Management, Customer Retention

Commercial Operations: Tender Process, GeM, Price Estimation, Commercial Quotations, Pricing Strategy, Contract Negotiation..