Sales Engineer

Ethiqual Global; Mumbai; On-site; INR 600,000 - 750,000; Full time

Job summary

Ethiqual Global in Mumbai is seeking a proactive Sales Engineer (Domestic Sales) with 2–4 years of B2B experience in Industrial Electronics, electro-mechanical products, switchgear or instrumentation. You will develop business with OEMs, dealers, distributors, panel builders and industrial customers, provide techno-commercial support and work to achieve sales targets.

This role requires strong communication, negotiation and coordination with engineering, production and logistics to ensure smooth

Qualifications

• Diploma / BE / B.Tech in Electrical Engineering.
• MBA in Sales & Marketing will be an added advantage.

Responsibilities

• Identify and develop new business with OEMs, dealers, distributors, panel builders, and industrial customers.
• Maintain relationships with customers and convert enquiries into orders.
• Prepare techno-commercial quotations and coordinate with Engineering for product selection.
• Assist in tender documents, bids, and follow up on quotations to maximize orders.
• Coordinate with Production, Planning, Logistics, and Finance for timely order execution.
• Identify new market opportunities and support product launches and dealer events.
• Maintain CRM data, sales reports, and forecasts on a weekly/monthly cadence.
• Collaborate with Engineering, Quality, Marketing and Customer Service for smooth execution.

Skills

Sales experience

Communication skills

Negotiation skills

Relationship building

Travel willingness

Education

Electrical engineering diploma / B.E. / B.Tech

Tools

CRM

ERP systems

MS Office

Job description

Job Description
Position: Sales Engineer - OEM & Dealer Sales (Industrial Electronics / Electro-Mechanical Products)

Location: Mumbai

Job Summary
We are looking for a motivated and energetic Sales Engineer (Domestic Sales) with 2 to 4 years of experience in B2B sales of Industrial Electronics, Electro-Mechanical Products, Electrical Components, Switchgear, Electrical Panel Accessories, Connectors, or Instrumentation Products. The candidate will be responsible for developing business through OEMs, Dealers, Distributors, Panel Builders, and Industrial Customers, providing techno-commercial support, and achieving assigned sales targets.

Key Responsibility Areas

1. OEM & Dealer Business Development

• Identify and develop new business opportunities with OEMs, dealers, distributors, panel builders, and industrial customers.
• Build and maintain strong relationships with existing customers to increase business opportunities.
• Generate new enquiries and convert them into orders by promoting the company's product portfolio.
• Achieve assigned sales and revenue targets within the allocated territory.

2. Customer Relationship Management

• Maintain regular contact with OEMs, dealers, distributors, and end customers.
• Understand customer applications and recommend suitable products and solutions.
• Handle customer enquiries, follow-ups, and order coordination.
• Resolve customer concerns by coordinating with internal departments.
• Manage and develop key accounts and maintain long‑term customer relationships.

3. Techno-Commercial Sales

• Prepare techno-commercial quotations based on customer requirements.
• Coordinate with Engineering and Product teams for product selection and technical support.
• Explain product features, applications, and technical advantages to customers.
• Support customers during product evaluations and commercial discussions.

4. Estimation & Tender Support

• Review customer enquiries, technical specifications, BOQs, and drawings.
• Prepare cost estimates, quotations, and commercial offers.
• Assist in preparing tender documents and bid submissions.
• Follow up on submitted quotations to maximize order conversion.

5. Sales Coordination & Order Execution

• Coordinate with Production, Planning, Logistics, and Finance teams for timely order execution.
• Monitor order status, deliveries, and payment collections.
• Ensure smooth execution of customer orders from enquiry to dispatch.

6. Market Development

• Identify new customers and emerging market opportunities within the assigned territory.
• Collect market intelligence on competitors, pricing, and customer requirements.
• Share customer feedback and market trends with the management team.
• Support product launches, exhibitions, dealer meets, and promotional activities.
• Identify new opportunities in EMC segment through field visits and market intelligence.

7. Reporting & CRM

• Maintain daily customer visit reports and sales call records.
• Update sales opportunities, quotations, and customer interactions in the CRM system.
• Prepare weekly and monthly sales reports and sales forecasts.

8. Cross-Functional Coordination

• Coordinate with Engineering, Production, Quality, Marketing, and Customer Service teams to ensure timely customer support.
• Arrange product demonstrations, technical presentations, and customer visits whenever required.
• Support internal teams with technical and commercial information for smooth business execution.

Qualifications

• Diploma / BE / B.Tech in Electrical Engineering.
• MBA in Sales & Marketing will be an added advantage.

Experience

• 2 -3 years of experience in Technical Sales, B2B Sales, or Business Development.
• Experience in handling OEMs, Dealers, Distributors, Panel Builders, or Industrial Customers.
• Experience in Industrial Electronics, Electro-Mechanical Components, Electrical Components, Switchgear, Electrical Panel Accessories, Connectors, Industrial Automation, Instrumentation Products, or related industrial products.
• Exposure to techno-commercial sales, estimation, quotations, and customer support is preferred.

Required Skills

• Good understanding of industrial electrical and electronic products.
• Experience in OEM and dealer sales.
• Knowledge of techno-commercial quotations and estimation.
• Strong communication, presentation, and negotiation skills.
• Customer-focused with excellent relationship management abilities.
• Proficiency in MS Office, CRM, and ERP systems.
• Strong analytical, organizational, and problem-solving skills.
• Self-motivated with the ability to achieve sales targets.
• Willingness to travel extensively within the assigned territory.