Online Sales & Marketing Executive

K B S TRADERS; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

K B S TRADERS is seeking an Online Sales & Marketing Executive to own online customer acquisition and sales — from creating advertisements to converting enquiries into orders.

This role is about digital marketing, sales, conversion and results. You will manage campaigns, optimize for ROAS and work to improve website sales in a fast-growing wholesale/retail setting.

Qualifications

• Experience in digital marketing, performance marketing or online sales.
• Hands-on experience with Meta Ads and Google Ads.
• Understanding of website analytics, conversion tracking and basic SEO.
• Strong sales and communication skills.
• Ability to create or coordinate marketing creatives and content.
• Comfortable working with numbers, targets and campaign performance.
• Most importantly: a strong focus on generating actual revenue, not just likes, followers or impressions.

Responsibilities

• Plan, create and manage online advertising campaigns.
• Manage Meta Ads, Google Ads and other relevant platforms.
• Create and test different ad creatives, offers, audiences and campaigns.
• Monitor ad performance, cost per enquiry, conversion rates and ROAS.
• Continuously optimize campaigns to improve sales and reduce customer acquisition costs.
• Manage and improve our website from a sales perspective.
• Ensure products, pricing, offers and content are updated.
• Identify ways to improve website conversion and customer experience.
• Track website enquiries, orders and abandoned customers.
• Work on SEO and other organic methods to increase online visibility.
• Handle and follow up with online enquiries through WhatsApp, phone and other channels.
• Convert leads into actual customers.
• Develop follow-up systems for customers who enquire but don’t purchase immediately.
• Identify opportunities for upselling, cross-selling and repeat purchases.

Skills

Digital marketing

Performance marketing

Strong sales focus

Analytical mindset

Excellent communication

Tools

Meta Ads

Google Ads

Website analytics

Job description

Performance-Based / Commission + Incentives

K B S TRADERS is a growing wholesale & retail business dealing in Dates, Nuts, Dry Fruits, Spices, Millets, Imported Chocolates and more.

We are looking for a results-driven Online Sales & Marketing Executive who can take ownership of our online customer acquisition and sales — from creating advertisements to converting enquiries into actual orders.

This is not a traditional “social media posting” role.

We are looking for someone who understands digital marketing + sales + conversion and is confident enough to be measured by results.

What You’ll Be Responsible For

Digital Marketing

• Plan, create and manage online advertising campaigns.
• Manage Meta Ads, Google Ads and other relevant platforms.
• Create and test different ad creatives, offers, audiences and campaigns.
• Monitor ad performance, cost per enquiry, conversion rates and ROAS.
• Continuously optimize campaigns to improve sales and reduce customer acquisition costs.
• Manage and improve our website from a sales perspective.
• Ensure products, pricing, offers and content are updated.
• Identify ways to improve website conversion and customer experience.
• Track website enquiries, orders and abandoned customers.
• Work on SEO and other organic methods to increase online visibility.
• Handle and follow up with online enquiries through WhatsApp, phone and other channels.
• Convert leads into actual customers.
• Develop follow-up systems for customers who enquire but don’t purchase immediately.
• Identify opportunities for upselling, cross-selling and repeat purchases.
• Help build a growing database of online customers.

Content & Offers

• Coordinate or create simple sales-focused content, product creatives, reels and promotional campaigns.
• Develop offers and campaigns around our products, seasons and occasions.
• Test different messaging and positioning to discover what generates the most sales.

What We’re Looking For

• Experience in digital marketing, performance marketing or online sales.
• Hands-on experience with Meta Ads and Google Ads.
• Understanding of website analytics, conversion tracking and basic SEO.
• Strong sales and communication skills.
• Ability to create or coordinate marketing creatives and content.
• Comfortable working with numbers, targets and campaign performance.
• Most importantly: a strong focus on generating actual revenue, not just likes, followers or impressions.
• Experience with e-commerce, FMCG, food products, wholesale, retail or D2C businesses will be an advantage.

How Success Will Be Measured

You will be measured primarily on business results such as:

• Online sales generated
• Number and quality of customers acquired
• Conversion rate
• Repeat orders
• Return on advertising spend (ROAS)
• Revenue/profit generated from online channels

Compensation

• Performance-based compensation with commission/incentives linked to results.

We are open to discussing a suitable structure based on experience and responsibilities.

For the right person, this can become a long-term role with significant earning potential as online sales grow.

Who Should Apply?

This role is ideal for someone who thinks:

“Give me the products, budget and opportunity — I will figure out how to bring customers and generate sales.”

If you are someone who enjoys testing, selling, optimizing and growing numbers, we would like to hear from you.