Digital Marketing & Client Acquisition Specialist

Eventsintel (opc)

Chennai District, Thiruvananthapuram

On-site

INR 800,000 - 1,600,000

Full time

14 days+

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Job summary

Eventsintel (opc) seeks a Digital Marketing & Client Acquisition Specialist to lead our digital marketing efforts, generating high-quality leads for software products and acquiring clients for Digital Marketing Services.

The role demands strong performance marketing skills, team leadership, and excellent English communication to interact with clients, present proposals, and coordinate tele-calling for scheduled product demonstrations.

Qualifications

4-8 years of hands-on experience in Digital Marketing
Proven track record in Lead generation and Client acquisition
Paid campaign management experience, especially e-commerce

Responsibilities

Plan and execute end-to-end digital marketing campaigns for in-house software products and digital marketing services
Manage and optimize Google Ads, Meta Ads, and LinkedIn Ads; oversee on-page and off-page SEO
Execute Email and WhatsApp campaigns, social media marketing (organic & paid)
Lead generation and appointment scheduling; manage tele-calling to qualify prospects and set product demo appointments
Conduct presentations and demonstrations to win digital marketing service clients; build customized strategies
Lead and train a team of marketing executives, content creators, designers, and tele-callers
Track performance with Google Analytics, Search Console, and ad dashboards; generate weekly/monthly reports
Drive e-commerce performance campaigns focusing on ROAS, CPC, and conversions

Skills

Lead generation

Client acquisition

Paid campaign management

SEO

Google Ads

Meta Ads

Social Media Marketing

Email Marketing

WhatsApp Marketing

Lead funnels

Conversion optimization

Campaign scaling strategies

Tele-calling coordination

Education

Bachelor/Master in Marketing or related

MBA (advantage)

Tools

Google Analytics

Search Console

Ad platform dashboards

Job description

Role Overview

We are seeking a highly driven Digital Marketing & Client Acquisition Specialist who can lead our digital marketing efforts, generate high-quality leads for our software products, and acquire clients for our Digital Marketing Services division.

This role requires strong expertise in performance marketing, team leadership, and client presentations, along with excellent English communication skills to confidently interact with and present to clients.

The candidate will also be responsible for managing tele-calling activities and ensuring scheduled client appointments for product demonstrations by our functional experts.

Core Responsibilities

1 Digital Marketing Strategy & Execution

Plan and execute end-to-end digital marketing campaigns for:
- In-house software products (lead generation only)
- Digital marketing services (client acquisition)
Manage and optimize:
- Google Ads (Search, Display, Performance campaigns)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
Execute and oversee:
- On-page SEO & Off-page SEO
- Email Marketing campaigns
- WhatsApp Marketing campaigns
- Social Media Marketing (organic & paid)
Ensure consistent improvement in:
- Lead quality
- Cost per lead (CPL)
- Conversion rates

2 Lead Generation & Appointment Scheduling

Generate qualified leads for ERP and software solutions through digital campaigns.
Work closely with and manage the tele-calling team to:
- Follow up on leads
- Qualify prospects
- Schedule appointments for product demonstrations with functional experts
Build and maintain a strong lead pipeline.

3 Digital Marketing Services Client Acquisition

Conduct presentations and demonstrations to potential clients showcasing:
- Companys digital marketing capabilities
- Case studies and success stories
Understand client requirements and propose customized digital marketing strategies.
Convert prospects into long-term digital marketing service clients.
Maintain strong relationships with clients through effective communication.

4 Team Leadership & Coordination

Lead and guide a team of:
- Digital marketing executives
- Content creators
- Designers
- Tele-calling executives
Allocate tasks, monitor execution, and ensure timely delivery of campaigns.
Coordinate with internal teams to align marketing activities with business goals.
Train team members on latest tools, strategies, and campaign optimization techniques.

5 E-commerce Marketing Expertise (Mandatory)

Plan and execute performance marketing campaigns for e-commerce products.
Optimize campaigns for:
- Sales conversions
- ROAS (Return on Ad Spend)
- Customer acquisition cost
Experience in handling product-based campaigns and scaling them profitably is essential.

6 Analytics & Performance Tracking

Track and analyze performance using:
- Google Analytics
- Search Console
- Ad platform dashboards
Generate weekly and monthly performance reports.
Continuously optimize campaigns based on data insights and conversion trends.

Desired Candidate Profile

Experience

4-8 years of hands-on experience in Digital Marketing
Proven track record in:
- Lead generation
- Client acquisition
- Paid campaign management (especially e-commerce)

Skills & Expertise

Strong expertise in:
- SEO (On-page & Off-page)
- Google Ads & Meta Ads
- Social Media Marketing
- Email & WhatsApp Marketing
Deep understanding of:
- Lead funnels
- Conversion optimization
- Campaign scaling strategies
Experience in managing tele-calling / inside sales coordination is a plus

Communication & Client Interaction

Excellent English communication skills (Mandatory)
Strong ability to:
- Conduct client presentations and demonstrations
- Explain marketing strategies clearly and confidently
Experience handling international clients is an advantage

Other Requirements