Performance Marketing Manager

Light Up Lifestyle; New Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Light Up Lifestyle is seeking a hands-on Digital Marketing Lead to own and optimize campaigns across web, SEO/SEM, email, social and display advertising. You will supervise ads on website and marketplaces like Amazon, Nykaa, Flipkart, Purplle, and manage social channels to grow traffic and revenue.

You'll measure performance, boost ROAS, and report insights using Google Analytics and ads platforms. The role requires strong performance marketing experience and PnL responsibility.

Qualifications

• Strong experience in Performance marketing, Amazon marketing and Blinkit Ads.
• Experience in overall D2C profitability management with operational insights.
• Candidate will hold PnL for the brand and thus relevant experience is important.

Responsibilities

• Lead and plan digital marketing campaigns across web, SEO/SEM, email, social and display channels.
• Own digital ads across all channels – website and third-party marketplaces – Amazon, Nykaa, Flipkart, Purplle, and social platforms.
• Maintain a proactive social media presence and measure campaign performance.
• Measure ROAS and optimize budgets; report insights via analytics platforms.
• Develop partnerships to grow new users and brand advocacy; drive organic growth.

Skills

Performance marketing

Amazon marketing

Brand profitability

PnL ownership

Cross-channel advertising

Tools

Blinkit Ads

Google Ads

Facebook Ads

Job description

Role & responsibilities

• Leading and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Complete ownership for all digital ads across all channels - website, third party marketplaces like Amazon, Nykaa, Flipkart, Purplle and all mediums - Facebook, Insta, Youtube, Google etc.
• Maintaining our social media presence across all digital channels
• Measuringand reporting on the performance of all digital marketing campaigns
• Optimizing paid marketing : budget monitoring, ROI efficiency across all marketing channels.
• Measure and monitor via Google Analytics, FB Ads Business manager and other tracking platforms, the performance and boost ROAS accordingly.
• Developing and managing online partnerships to expand social audiences and support content strategies: New User acquisition and Organic growth in Brand advocacy.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Stay upto date with digital marketing trends, and potential new channels and strategies to keep us ahead including updates to marketing, attribution and media buying.
• Monitor market intelligence and keep track of competitor movement and market situation.
• Monitoring SEO team and ensuring that SEO presence of website is being improved month on month with consistent improvement in organic traffic, organic sales, conversion, page views and number of sessions.
• Ensuring improvement in company presence in top relevant keywords.
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Identifying, evaluating and recommending social media management tools.
• Experimenting with new and alternative ways to leverage social media activities
• Monitoring trends, strategies and best practices in market and applying knowledge to Light Up marketing objectives.
• Measure the impact and return of social media efforts.
• Research and report on social media campaigns, performance, trends, competitor benchmarking and opportunities
• Provide insights to drive marketing strategies based on key metrics, historical data, and trend reporting.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Develop optimization strategies that increase the company's search engine results rankings
• Working with internal designer on own production of creative assets reels, posts, videos, emailers, blog content to boost sales
• Growing the online communities on Instagram, Facebook, Youtube
• Managing social media budget. Managing the social media budget to ensure maximum ROI and efficiency.
• Responsible for tying-up and building strategic partnerships for product range to maximise brand awareness, sales and brand outreach.
• Lead business development efforts to maximise brand’s physical and digital presence via relevant e-commerce and offline sales platforms, cross product partnerships with relevant brands and festive collaborations to increase sales.
• Structure and the deal with new Partners (i. e. key skincare products to be sold, commercials, contracting, and working relationship)
• Align and work closely with cross-functional teams to ensure partner implementations are on track and delivering against plan ( social media, design and operations execution)
• Help grow the revenue from each Partner by improving conversions e. g. driving traffic to our products on Partner websites/app, suggestions for improving customer UI/UX, supporting the partner with digital marketing material, and introducing new products to each Partner
• Manage day to day Partner relationship - engage with Partners with a win-win mindset to improve customer experience, drive higher revenue, drive strategic objectives, etc.
• Leading team for day to day management to hit sales, SEO and brand awareness goals and being fully responsible for the business in case founder is travelling or absent.
• Please note as a startup, job description may change with additional responsibilities subject to brand goals, new product launches and responses to market and competition.

Preferred candidate profile

Strong experience in Performance marketing, Amazon marketing, Blinkit Ads. Strong experience in overall D2C profitability management with operational insights is a big bonus. Candidate will hold PnL for the brand and therefore relevant experience is important.