Digital Marketing & Performance Specialist

Secure Network Solutions India Private Limited; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Health & accidents insurance

Professional development programs

Great Place to Work Certified Organization

Job summary

A leading digital marketing firm in Chennai is seeking a Performance Marketing & Digital Growth Manager to drive end-to-end digital marketing strategies. The ideal candidate will possess 4-7 years of experience in digital marketing, strong analytical skills, and knowledge of tools like Google Ads and WordPress. You will be responsible for managing campaigns, optimizing SEO, and driving measurable growth. Enjoy a flexible work environment with competitive compensation and opportunities for professional development.

Qualifications

• 4–7 years of hands-on experience in digital marketing, preferably in IT / B2B services.
• Proven experience in performance marketing and lead generation.
• Strong analytical and reporting skills.

Responsibilities

• Plan and execute all digital marketing campaigns including web, SEO/SEM, and email.
• Launch and optimize paid campaigns on Google Ads and LinkedIn Ads.
• Monitor budgets and performance metrics for improvement.

Skills

Google Ads

LinkedIn Ads

Google Analytics (GA4)

WordPress

SEO tools

Email marketing platforms

Analytical skills

Communication skills

Education

4–7 years in digital marketing

Tools

Mailchimp

HubSpot

Zoho Campaigns

Job description

Plan and execute all digital marketing campaigns across web, SEO/SEM, database marketing, email marketing (EDMs), social media, and display advertising.

Launch, manage, and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms to increase brand awareness and generate a minimum of 20 quality leads per month.

Monitor budgets, targeting, creatives, and performance metrics to improve ROI.

1. Digital Campaign Planning & Execution

• Plan and execute all digital marketing campaigns across web, SEO/SEM, database marketing, email marketing (EDMs), social media, and display advertising.
• Launch, manage, and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms to increase brand awareness and generate a minimum of 20 quality leads per month.
• Monitor budgets, targeting, creatives, and performance metrics to improve ROI.

2. Social Media Management

• Plan, monitor, and manage the company’s ongoing presence across all social media platforms.
• Schedule and publish all social media posts as per the content calendar.
• Strategize platform-wise social media plans in collaboration with the Content Marketing team.
• Drive consistent growth in followers, engagement, and overall social media performance.
• Generate weekly social media performance reports covering postings, reach, engagement, and follower growth.

3. Performance Tracking & Reporting

• Measure and evaluate digital marketing campaign performance against defined goals and KPIs.
• Prepare weekly performance reports for all digital activities, including paid campaigns, website traffic, leads, and social media metrics.
• Analyze insights and recommend optimization strategies based on performance data.

4. Website & Landing Page Management

• Maintain and update the company website using WordPress, as and when required.
• Create, optimize, and manage high-conversion landing pages on WordPress.
• Ensure website content, forms, and CTAs are aligned with campaign objectives.

5. Email Marketing & Database Management

• Design and execute email marketing campaigns (EDMs).
• Maintain, manage, and regularly update marketing databases.
• Execute email campaigns in a timely and compliant manner.
• Track email performance metrics such as open rates, CTRs, and conversions.

6. SEO & Online Presence

• Improve Google page rankings through ongoing SEO optimization.
• Monitor keyword performance and optimize website pages for search visibility.
• Ensure on-page SEO best practices are followed across web and landing pages.

7. Process & Journey Ownership

• Design and manage digital marketing journeys and processes to ensure smooth and efficient campaign execution.
• Coordinate with internal teams to ensure alignment across content, design, and performance marketing.

8. Innovation & Collaboration

• Brainstorm and explore new digital marketing platforms, tools, and promotional ideas with the team.
• Identify innovative ways to capture customer attention and improve engagement across channel.

Requirements

About the Role

We are looking for a results‑driven Performance Marketing & Digital Growth Manager who will own end‑to‑end digital marketing strategy, execution, and optimization. This role requires a strong mix of performance marketing expertise, analytics capability, and hands‑on execution across paid campaigns, SEO, website management, and social media.

If you are someone who thinks in terms of ROI, cost‑per‑lead, conversions, and growth, this role is for you.

Required Skills & Qualification

• 4–7 years of hands‑on experience in digital marketing, preferably in IT / B2B services.
• Proven experience in performance marketing and lead generation.
• Strong working knowledge of:
  • Google Ads & LinkedIn Ads
  • Google Analytics (GA4)
  • WordPress
  • SEO tools
  • Email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns)
• Strong analytical and reporting skills.
• Experience managing paid campaign budgets.
• Excellent written and verbal communication skills.

Certifications in Google Ads, Analytics, or other digital platforms will be an added advantage.

What We Are Looking For

• Strong ownership mindset
• Data‑driven decision‑making approach
• Ability to manage multiple campaigns simultaneously
• Attention to detail and execution discipline
• Creative thinking combined with performance focus

Benefits

• Opportunity to build and scale digital growth initiatives.
• High ownership and visibility within the organization.
• Collaborative and growth‑oriented work environment.
• Competitive compensation aligned with experience and performance.

Other Company benefits

• Great opportunity to grow, handle more responsibility and get recognized.
• Flexible Work Environment - multiple leave benefits, Flexi work Environment, etc.
• Company covered health & accidents insurance coverage.
• Company provided social security - PF / ESCI / Gratuity.
• Company paid CUG sim card provided.
• Professional development & skill development programs.
• POSH Certified organization.
• Great Place to Work Certified Organization.

If you are passionate about driving measurable digital growth and want to make a visible business impact, we would love to hear from you.