Digital Marketing Manager

Bizzpride India; Sector 10; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bizzpride India is seeking a results-driven Performance Marketing professional to lead B2B lead generation across digital channels. The role focuses on paid advertising, SEO, content and analytics to drive qualified leads for manufacturers, brands, distributors and dealers.

The candidate will plan and optimize campaigns on Google Ads, Meta Ads and related platforms, building ROI-focused strategies with strong emphasis on CRO and conversion paths.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or related field is preferred.
• Hands-on experience with paid marketing, SEO and lead generation.
• Strong analytics mindset with ability to translate data into action.
• Experience with B2B marketplaces or SaaS is a plus.

Responsibilities

• Plan, execute and optimize paid marketing campaigns (Google Ads, Meta Ads) to generate qualified leads.
• Develop and implement a robust SEO strategy including keyword research and on-page/off-page optimization.
• Create and manage content marketing plans (blogs, landing pages, industry pages) to drive organic traffic and conversions.
• Manage social media presence, create monthly content calendars and campaigns for brand awareness and lead gen.
• Track performance with Google Analytics 4, Google Search Console and Ads/Meta reporting.
• Analyze website traffic and user journeys to improve landing pages and CRO.
• Perform competitor and market research to identify new keywords, industries and acquisition channels.

Skills

Google Ads

Meta Ads

SEO

Keyword Research

Google Analytics 4

Lead Generation

Conversion Rate Optimization

Content Marketing

Social Media Marketing

Competitor Analysis

Landing Page Optimization

Excel/Google Sheets

HTML Basics

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Screaming Frog

Google Tag Manager

Canva

Looker Studio

Job description

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize paid marketing campaigns on Google Ads, Meta Ads and other relevant platforms.
• Generate qualified leads from manufacturers, brands, distributors, dealers and business owners.
• Build campaigns around different industries, products, locations and business requirements.
• Manage campaign budgets and continuously improve CPL, lead quality and conversion rates.
• Create and test different ad copies, creatives, landing pages and targeting strategies.
• Track leads from advertisement to enquiry/conversion and identify opportunities to improve ROI.

2. SEO

• Develop and execute an effective SEO strategy for the website.
• Conduct keyword research for distributor, dealership, B2B, manufacturer and industry-related searches.
• Improve on-page SEO, technical SEO, internal linking and website structure.
• Develop strategies for ranking category, product, location and industry pages.
• Monitor keyword rankings, organic traffic and conversions.
• Work on off-page SEO and high-quality link-building activities.
• Identify new SEO opportunities based on competitor and market research.

3. Content Marketing

• Develop content strategies for B2B audiences.
• Plan blogs, landing pages, industry pages and other SEO-focused content.
• Work with content writers/designers to create useful and conversion-oriented content.
• Identify topics that can attract manufacturers, brands, distributors and dealers through organic search.

4. Social Media Marketing

• Manage the company's social media presence across relevant platforms.
• Develop monthly content calendars.
• Create campaigns focused on brand awareness, engagement and lead generation.
• Analyze social media performance and improve content strategy.

5. Analytics & Reporting

• Use Google Analytics 4, Google Search Console and Google Ads/Meta reporting to monitor performance.
• Track important metrics such as:
• Leads generated
• Cost per lead
• Qualified leads
• Conversion rate
• Organic traffic
• Keyword rankings
• Paid campaign ROI
• Prepare regular marketing performance reports.
• Use data to make decisions rather than simply increasing traffic or impressions.

6. Website & Conversion Optimization

• Analyze website traffic and user behavior.
• Identify pages with high traffic but low conversion.
• Suggest improvements to landing pages, forms, CTAs and user journeys.
• Work with the development team to implement SEO and conversion-related changes.
• Continuously improve the website's ability to convert visitors into genuine enquiries.

7. Competitor & Market Research

• Research competitors in the B2B marketplace and distributor/dealer appointment space.
• Identify new keywords, industries, markets and acquisition channels.
• Analyze competitors' SEO, paid advertising, content and online presence.
• Develop strategies to increase AppointDistributors' visibility and market share.

Required Skills

The ideal candidate should have hands-on experience with:

• Google Ads
• Meta Ads
• SEO
• Keyword Research
• Google Analytics 4
• Google Search Console
• Lead Generation
• Conversion Rate Optimization
• Content Marketing
• Social Media Marketing
• Competitor Analysis
• Landing Page Optimization
• Excel/Google Sheets
• Basic understanding of HTML/website structure

Knowledge of tools such as SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, Canva and Looker Studio will be an advantage.

Who We Are Looking For

We are looking for someone who:

• Has 2+ years of hands-on digital marketing experience.
• Has experience generating B2B leads, preferably for a marketplace, SaaS, B2B portal, business service or similar company.
• Understands the difference between traffic and qualified leads.
• Can independently plan and execute marketing campaigns.
• Is comfortable working with numbers, analytics and campaign performance.
• Can identify problems and suggest solutions without waiting for instructions.
• Has a strong understanding of SEO and paid acquisition.
• Is focused on measurable business results.

Preferred Experience

Candidates with experience in any of the following will be preferred:

• B2B marketplaces
• B2B lead generation
• Distributor/dealer/franchise lead generation
• Manufacturing/industrial marketing
• E-commerce marketplaces
• SaaS
• Business directories
• India-focused digital marketing
• Multi-category websites

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on:

• Growth in qualified leads
• Cost per qualified lead
• Organic traffic growth
• Growth in ranking keywords
• Organic lead generation
• Paid campaign ROI
• Website conversion rate
• Quality of enquiries
• Growth in relevant business users on the platform

Important:

We are looking for a performance-oriented marketer, not someone whose primary focus is only posting on social media.

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field is preferred but not mandatory for candidates with strong practical experience.

Experience

2+ years of relevant digital marketing experience required.

Candidates should be able to demonstrate previous campaigns, SEO results, lead-generation results or other measurable achievements.