Digital Marketing Executive

IntelliSource Technologies; Pune District; On-site; INR 350,000 - 600,000; Full time

Job summary

IntelliSource Technologies is seeking a Digital Marketing Executive to plan and execute campaigns across multiple online channels, aiming to increase brand visibility, generate leads, and support business growth. The candidate will collaborate with content, design, and sales teams to ensure cohesive campaigns.

The role requires 1–3 years in digital marketing, experience with SEO, PPC, social media, email marketing, and analytics tools such as Google Analytics.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years of digital marketing experience.
• Experience in IT services marketing to US clients preferred.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Grow social media presence on Instagram, Facebook, LinkedIn, YouTube.
• Develop content including posts, blogs, emails, and promos.
• Manage SEO activities: keyword research, on-page, off-page optimization.
• Run paid campaigns via Google Ads, Meta, LinkedIn.
• Monitor analytics, track KPIs, and report performance.

Skills

Digital marketing

SEO

PPC

Social media

Content creation

Analytics

Email marketing

Lead generation

Campaign optimization

AEO

GEO

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Canva

WordPress

CRM

Job description

We are looking for a creative, analytical, and results-driven DigitalMarketing Executive to join our team. The ideal candidate will beresponsible for planning and executing digital marketing campaigns acrossvarious online channels, increasing brand visibility, generating leads, andsupporting overall business growth.

Key Responsibilities

• Plan, execute, and optimizedigital marketing campaigns across multiple channels.
• Manage and grow the company’ssocial media presence on platforms such as Instagram, Facebook, LinkedIn,YouTube, and other relevant channels.
• Develop and coordinate engagingcontent, including social media posts, blogs, email campaigns, and promotionalmaterials.
• Manage SEO activities,including keyword research, on-page optimization, content optimization, andbasic link-building initiatives.
• Execute SEO strategiesincluding keyword research, on-page, off-page, and content optimization.
• Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, FAQs, and answer-based search.
• Implement GEO (Generative Engine Optimization) strategies to improve brand/contentvisibility across AI-powered search andgenerative platforms.
• Run and optimize paidadvertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, and otherrelevant platforms.
• Monitor website traffic, userbehavior, campaign performance, and lead generation using tools such as GoogleAnalytics, Google Search Console, and advertising dashboards.
• Track key performanceindicators (KPIs) and prepare regular digital marketing reports.
• Conduct competitor research and identify emerging digital marketing trends andopportunities.
• Coordinate with content,design, sales, and other teams to ensure effective campaign execution.
• Support email marketing, leadnurturing, remarketing, and customer engagement initiatives.
• Continuously test and optimizecampaigns to improve reach, engagement, traffic, conversions, and ROI.
• Experience with Canva,WordPress, CRM, email marketing platforms, or similar tools.
• Basic knowledge of Google TagManager and conversion tracking.
• Familiarity with marketingautomation and lead-generation tools.
• Basic understanding of graphicdesign and video/content creation.
• Experience working with B2B orB2C digital marketing campaigns.
• Search engine rankings andorganic visibility
• Paid campaign performance andROI/ROAS
• Conversion rates
• Email open and click-throughrates
• Overall campaign performanceand marketing contribution to business growth
• Bachelor’s degree in Marketing,Digital Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience indigital marketing or a similar role.
• Experience working in the IT services industry,specifically supporting or marketing to US-based clients , is preferred.
• Good understanding of SEO, AEO,GEO, SEM, social media marketing, content marketing, email marketing, and paidadvertising.
• Hands-on experience withplatforms such as Google Ads, Meta Ads Manager, Google Analytics, and GoogleSearch Console.
• Strong written and verbalcommunication skills.
• Good analytical andproblem-solving abilities.
• Ability to manage multiplecampaigns and meet deadlines.
• Strong attention to detail anda creative mindset.
• Proficiency in MS Office /Google Workspace.
• Competitive salary based onexperience and skills
• Opportunities for professionalgrowth and learning
• Collaborative and dynamic workenvironment