Digital Marketing Executive

JobItUs; Vadodara; On-site; INR 500,000 - 700,000; Full time

Job summary

JobItUs is seeking a proactive Digital Marketing Executive to support global lead generation and brand-building initiatives. You will contribute across multiple digital channels with hands-on SEO, PPC, analytics, and marketing operations expertise.

You will collaborate with content, design, and sales teams, drive KPI tracking, and help optimize campaigns, landing pages, and data-driven marketing programs. This role reports to the marketing team and supports exhibition marketing activities.

Qualifications

• Bachelor’s degree in marketing, Business, IT, Communications, or related field.
• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.
• Google Ads and Google Analytics certifications preferred.
• Experience working in a B2B environment will be an added advantage.

Responsibilities

• Execute on-page, off-page, and technical SEO activities.
• Plan, execute, monitor, and optimize Google Ads campaigns.
• Monitor performance with GA4 and Google Search Console.
• Lead generation and marketing operations support.
• Coordinate with sales to improve lead quality and conversion rates.
• Prepare prospect databases through market research and data scraping.
• Generate weekly and monthly marketing performance reports.
• Support LinkedIn marketing and content publishing across channels.
• Assist in exhibition layout and event marketing activities.
• Ensure consistency of messaging across marketing assets.

Skills

Google Ads Campaign Management

SEO (On-Page/Off-Page/Technical)

GA4 Analytics

Google Search Console

SEMrush/Ahrefs/Moz

Keyword Research

Conversion Tracking

Lead Generation

Excel / Google Sheets

WordPress CMS

LinkedIn Ads / Meta Ads

Email Marketing Platforms

Marketing Automation Tools

Basic HTML/CSS

B2B Marketing

Education

Bachelor’s degree in marketing, Business, IT, Communications, or related field

Tools

Google Analytics 4 (GA4)

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress CMS

LinkedIn Ads

Meta Ads (Facebook/Instagram)

Excel / Google Sheets

Marketing Automation Tools

Job description

We are looking for a proactive and performance-driven Digital Marketing Executive to support global lead generation and brand-building initiatives. The ideal candidate will have hands‑on experience in SEO, Google Ads, digital analytics, lead generation, and marketing operations, with the ability to contribute across multiple digital channels and support exhibition marketing activities.

Key Responsibilities SEO & Organic Growth

• Execute on-page, off-page, and technical SEO activities.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Google Search Console.
• Work closely with content and development teams to implement SEO recommendations.
• Build and manage backlink acquisition initiatives.

Performance Marketing (PPC)

• Plan, execute, monitor, and optimize Google Ads campaigns.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research and audience targeting activities.
• Create compelling ad copies and optimize landing page performance.
• Monitor campaign KPIs including CTR, CPC, CPA, Conversion Rate, and ROAS.
• Manage advertising budgets and improve campaign efficiency.

Lead Generation & Marketing Operations

• Support inbound and outbound lead generation activities.
• Prepare prospect databases through market research and data scraping.
• Assist in lead qualification, tracking, and assignment to Territory Managers.
• Maintain marketing databases and campaign records.
• Coordinate with sales teams to improve lead quality and conversion rates.

Analytics & Reporting

• Generate weekly and monthly marketing performance reports.
• Monitor website traffic, lead generation metrics, and campaign effectiveness.
• Conduct A/B testing and conversion optimization initiatives.
• Identify opportunities for improving marketing performance through data analysis.

Social Media & Content Support

• Support LinkedIn marketing and employer branding initiatives.
• Coordinate content publishing activities across digital channels.
• Work with designers and content creators on campaign execution.
• Ensure consistency of messaging across all marketing assets.

Other Responsibilities:

• Handling whole marketing team
• Assigning lead to territory manager
• Preparing scraping data
• Helping in an exhibition layout
• Preparing Marketing and Data preparation

Required Skills

• Google Ads Campaign Management
• SEO (On-Page, Off-Page & Technical SEO)
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush / Ahrefs / Moz
• Keyword Research & Competitor Analysis
• Conversion Tracking & Reporting
• Lead Generation
• Microsoft Excel / Google Sheets
• WordPress CMS Preferred Skills
• LinkedIn Ads Meta Ads (Facebook & Instagram)
• Email Marketing Platforms
• Marketing Automation Tools
• Basic HTML/CSS Knowledge
• B2B Marketing Experience

Qualifications:

• Bachelor’s degree in marketing, Business, IT, Communications, or related field.
• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.
• Google Ads and Google Analytics certifications preferred.
• Experience working in a B2B environment will be an added advantage.

Success Metrics

• Growth in qualified leads generated.
• Improvement in website organic rankings.
• PPC campaign ROI and cost-per-lead performance.
• Lead-to-opportunity conversion rate.
• Website traffic and engagement growth.

(Working Hours/Timing: 9:30 AM to 6:30 PM) - 5 days