Officer - Corporate brand communication

Wonder Cement; Ahmedabad District; On-site; INR 450,000 - 750,000; Full time

Job summary

Responsibilities include detailed planning, performance reporting, and ensuring timely rollout of campaigns and events across highways and in-store branding in coordination with the local marketing team.

Responsibilities

• Execute all the OOH, ATL & BTL (Outdoor Campaigns, Sponsored Events, Local Event) activities for the assigned state.
• Prepare and execute detailed plans for branding and communications as per business strategy.
• Support adherence to campaign budget and take necessary action for any deviations.
• Support development and continually implement the BTL Plan in line with marketing objectives.
• Prepare reports on campaign performance and continually strive to improve the same.
• Support Launch (logistics, coordination, execution, meeting deadlines) and ensure timely roll-out of campaigns and events.
• Collect and analyse market intelligence reports for improvement in marketing initiatives.
• Fortnightly monitor highway Uni Poles, Rooftop/ Ground hoardings flex and In-shop branding rectifications in continuation with local Marketing Team.
• Coordinate with vendors/agencies regarding invoices and details on invoices to errors in billing.
• Must be efficient and expert in MS office, Excel, PowerPoint.

Job description

Role & responsibilities

• Execute all the OOH, ATL & BTL (Outdoor Campaigns, Sponsored Events, Local Event ) activities for the assigned state
  
• Prepare and execute detailed plans for branding and communications as per business strategy
  
• Support adherence to campaign budget and take necessary action for any deviations
  
• Support development and continually implement the BTL Plan in line with marketing objectives
  
• Prepare reports on campaign performance and continually strive to improve the same
  
• Support Launch (logistics, coordination, execution, meeting deadlines) and ensure timely roll-out of campaigns and events
  
• Collect and analyse market intelligence reports for improvement in marketing initiatives
  
• Fortnightly monitor highway Uni Poles, Rooftop/ Ground hoardings flex and In-shop branding rectifications in continuation with local Marketing Team
  
• Coordinate with vendors/agencies regarding invoices and details on invoices to errors in billing
  
• Must be efficient and expert in MS office, Excel, PowerPoint.

Regards,