Brand Manager

Crompton Greaves Consumer Electricals; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Crompton Greaves Consumer Electricals in Mumbai is seeking a dynamic Brand Marketing professional to lead brand communication, activation, and media strategy across regional markets.

You will own end-to-end planning of ATL/BTL/TTL campaigns, collaborate with creative and media agencies, and ensure consistent messaging across TV, print, digital, and OOH. Strong storytelling, analytics, and stakeholder management are essential for driving brand growth.

Qualifications

• Strong understanding of consumer and business dynamics.
• Proven ability to craft compelling communications and storytelling.
• Experience in media planning and buying across channels.
• Excellent stakeholder management with internal and external partners.
• Analytical mindset with ability to drive marketing metrics and data analysis.

Responsibilities

• Brand Communication: Develop marketing communications across consumer touchpoints including content, Digital and ATL for specific category.
• Lead end-to-end planning and execution of ATL/BTL/TTL campaigns—from briefing to post-campaign evaluation.
• Collaborate with creative and media agencies to develop effective and impactful communication.
• Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).
• Media Management: Plan, execute, and optimize media campaigns (offline and digital). Track and analyze media performance metrics.
• Agency Management: Manage creative and media agencies to build and drive the brand strategy.
• Measuring performance of overall Marketing and Branding efforts.

Skills

Consumer understanding

Storytelling & communication

Media planning & buying

Stakeholder management

Marketing analytics

Problem solving & processes

Job description

Primary Objective

• The person will be responsible to develop and deploy brand communication
• Own the delivery of the brand strategy in close alignment with the business function
• Brand activations to drive consideration in regional markets for focus categories

Key Responsibilities

• Brand Communication
  • Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category
  • Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.
  • Work closely with creative and media agencies to develop effective and impactful communication.
  • Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).
• Media Management
  • Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital).
  • Track and analyze media performance metrics to drive better ROI.
  • Stay updated on emerging media trends, consumer behaviors, and platform innovations.
• Agency Management
  • Custodian of creative, media agencies to build and drive the brand strategy.
• Measuring performance of overall Marketing and Branding efforts

Key Skillsets

• Consumer and Business Understanding
• Creative story-telling and excellent communication skills
• Media buying and planning
• Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners
• Analytical thinking and driving marketing metrics
• Problem solving, data analysis and strong focus on processes

Competencies

• Consumer understanding
• Awareness of trends & data driven approach
• Media savvy and understanding of media metrics
• Ability to craft creative communication
• Displays high level of ownership
• Go getter attitude
• Collaborative approach with agencies and internal stakeholders
• Problem solving ability to arrive at solutions