Executive-Marketing (BTL)

ClearDekho Eyewear Pvt. Ltd.; New Delhi; On-site; INR 700,000 - 1,000,000; Full time

Job summary

ClearDekho Eyewear Pvt. Ltd. is seeking a skilled marketing professional with over 5 years of relevant experience to oversee BTL marketing activities in New Delhi. You will execute communication offers, manage on-ground teams, and ensure brand visibility through various local activities.

The suitable candidate should be a graduate/postgraduate with strong digital marketing knowledge. Regular field travel will be essential to monitor and execute BTL activations.

Qualifications

• 5+ years of relevant experience in executing communication offers.
• Experience with ATL & BTL strategies.
• Knowledge of digital marketing tools and innovative strategies.

Responsibilities

• Execute communication, offers & creative for BTL collaterals.
• Map all BTL activities regionally & locally.
• Perform and manage on-ground teams for activations.
• Generate daily and weekly reports of activities.
• Travel frequently to monitor BTL & Royalty brand activations.
• Manage agency and local executives.
• Execute modern trade and store branding activations.
• Conduct regular market visits for new marketing ideas.

Skills

Communication Skills

Digital Marketing

Team Management

Education

Any Graduate/Post Graduate

Job description

Responsibilities

• Responsible for executing communication, offers & creative for BTL collaterals with approvals in place.
• Responsible to map all BTL activities regionally & locally over calendar and allocate to respective executives to generate maximum footfalls.
• Responsible to perform and manage on ground teams for activations (RWA) to ensure brand visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet distribution, co‑promotion with local retailers like pharmacies, look walkers, mike announcements through e‑rickshaw or other modes, banners on the back of auto rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporates etc.)
• Responsible for generating daily reports of activity planned & executed. Weekly reports of footfall or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and justification of ROI (as per budgets).
• Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program.
• Responsible for Agency Management and local outsourced executives/bodies related to marketing activities.
• Ready to Work with other departments to get camps and few other activities arranged.
• Responsible for the execution of Modern trade, store branding activations along with onsite demo of the different products category.
• Regular market visit to get the new ideas for marketing and communication.
• Doing other assignments as advised from time to time by the management or reporting manager.
• Following the other/further details of the above duties may be advised separately, as per need.

Eligibility

• Any Graduate/Post Graduate with 5 years or above of relevant experience.
• Should have experience of executing communication offers & creatives for ATL & BTL.
• Knowledge in experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently

Monday – Friday : 10:00 AM – 6:30 PM
1st & 3rd Saturday : 10:00 AM – 6:30 PM
2nd & 4th Saturday : 10:00 AM – 2:30 PM
(Except Public Holidays)