Senior Manager - Brand Communication

SBI Card; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SBI Card is seeking a brand communications professional to lead end-to-end ATL and BTL campaigns, ensuring alignment with the brand roadmap and organizational strategy. You will collaborate with multiple departments to design, review and implement customer-facing communication across core and co-brand products.

The role requires managing creative briefings, agency coordination, and ensuring brand standards while driving impactful campaigns that engage customers across channels in a timely manner.

Qualifications

• Functional knowledge of brand communications & creative communication development process.
• Experience in Project Management.

Responsibilities

• Actively manage and fulfill communication requirements on key initiatives across Core Cards, Co-brand, E-apply and Digital Marketing.
• Design and implement campaigns for ATL and BTL channels from concept to execution with internal and external partners.
• Ensure end-to-end development of communication for new products and for ongoing campaigns across all channels.
• Coordinate with internal teams and external agencies to maintain brand consistency and timely delivery.
• Maintain project trackers and ensure auditable records of communications and approvals.

Skills

Brand communications

Project management

Education

MBA / PGD in Marketing / Communication

Job description

Role Purpose

Responsible for creating communication that is in line with the brand roadmap and aligned to the organizational vision & strategy, through ATL and BTL campaigns that are impactful

Role Accountability

• Actively manage & fulfill communication requirement on key business initiatives across various departments: Core Cards, Co-brand cards, E-apply, Banca Channel, Portfolio, Cross Sell, Digital Marketing & other function within the organization, as per requirement
• Design & Implement communication campaigns for ATL (TV, Radio, Newspaper, Magazines, Hoardings, Digital media) as per business needs, from conceptualization, to execution through creative & production agencies; Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such campaigns
• Ensure end-to-end development of communication & collaterals for new products (Core cards / Co-brand cards / Banca Co-brand cards); and communication support for all campaigns and initiatives on existing products - designing of communication for maximum impact
• Develop and / or review customer-facing communication requests from all other functions within the organization
• Manage & implement product launch events and other customer engagement programs and events
• Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
• Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
• Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
• Manage budgeting & accounting process for expense line and ensure optimum utilization
• Manage on-boarding / agreement / financial process related to RFQs and all assigned agencies and vendors
• Ensure process documentation and compliance adherence

Measures of Success

• Timely delivery of deliverables across assigned projects
• Consistency in creative quality across communication projects
• Adherence to brand guidelines and ensuring consistency of brand tonality across channels
• Timely and accurate delivery of campaigns
• Process Adherence as per MOU

Technical Skills / Experience / Certifications

• Functional knowledge of brand communications & creative communication development process
• Experience in Project Management

Competencies critical to the role

• High impact communication
• Problem-solving
• Detail orientation
• Teamwork and collaboration

Qualification

MBA / PGD in Marketing / Communication or any other relevant discipline