Walk-in | Regional Marketing Manager/BTL Manager

Muthoot Finance; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Muthoot Finance in Mumbai is seeking a field marketing professional to drive regional campaigns and lead generation. You will manage BTL-generated leads, coordinate with the Corporate Office, and focus on acquisition targets through local activities.

Additionally, you will monitor branding, engage vendors, visit branches quarterly, and prepare market reports to support launches and ongoing MIS.

Responsibilities

• Lead Management: Ensure timely follow-up on BTL-generated leads.
• ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.
• Sales Approach and Target Orientation: Focus on generating quality leads and acquiring new customers.
• Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.
• Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.
• Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.
• Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.
• Visual Merchandising: Ensure effective branch branding and signage (GSBs).
• Branch Launches: Prepare market reports and execute launch activities for new locations.
• Vendor Management: Maintain a network of agencies and partners to execute the plan.
• MIS: Prepare monthly reports on the performance of marketing activities.

Job description

Roles & Responsibilities:

• Lead Management: Ensure timely follow-up on BTL-generated leads.
• ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.
• Sales Approach and Target Orientation: Focus on generating quality leads and acquiring new customers.
• Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.
• Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.
• Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.
• Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.
• Visual Merchandising: Ensure effective branch branding and signage (GSBs).
• Branch Launches: Prepare market reports and execute launch activities for new locations.
• Vendor Management: Maintain a network of agencies and partners to execute the plan.
• MIS: Prepare monthly reports on the performance of marketing activities.