Marketing Senior Executive

Naiknavare Developers Pvt. Ltd.; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Naiknavare Developers Pvt. Ltd. in Pune is seeking a seasoned marketing professional to drive ATL/BTL campaigns, outdoor advertising and on‑ground activations. You will coordinate media, events, and branding across project sites, ensuring timely delivery and adherence to budgets.

The role requires strong execution, vendor management, and detailed reporting, with willingness to travel to multiple project sites and occasional weekend work.

Qualifications

• Preferably 35 years of relevant offline marketing experience, with real estate experience preferred.
• Strong execution, coordination, negotiation and follow-up skills.
• Attention to detail in artwork, branding, documentation and billing.
• Willingness to travel across project sites and attend events, including weekends when required.

Responsibilities

• Execute offline marketing campaigns with cross‑team coordination.
• Manage outdoor advertising: sites, quotes, approvals, printing, installation.
• Plan events and activations including venues, logistics, lead capture.
• Coordinate project site branding and audits.
• Source media proposals and negotiate commercials.
• Coordinate vendor and agency work with site checks.
• Prepare POs/WO and manage invoices with procurement.
• Maintain campaign schedules and capture leads.

Skills

Campaign execution

Vendor coordination

Negotiation

Attention to detail

Tools

Excel

Job description

Key Roles and Responsibilities

• ATL/BTL Campaign Execution: Execute approved offline marketing campaigns, coordinating schedules, materials, vendors and internal teams to ensure timely delivery.
• Outdoor Advertising: Identify suitable media sites, check availability, obtain quotations and coordinate approved bookings. Manage artwork approvals, printing, installation, display monitoring, renewals and removal.
• Events and Activations: Coordinate and execute promotional events, society activations, exhibitions and other on-ground activities, including venues, permissions, logistics, promoter briefing and lead capture.
• Project and Site Branding: Coordinate branding across project sites, approach roads, sales offices and show flats. Conduct regular audits to ensure communication is accurate, current and well maintained.
• Media Evaluation and Commercials: Source media proposals and comparative quotations; assess location, visibility, duration, costs and deliverables, and negotiate commercials for approval.
• Vendor and Agency Coordination: Manage execution against approved scope, timelines, costs and quality standards; verify delivery through site checks and photographic records.
• PO/WO and Billing: Prepare comparative statements and supporting documentation; coordinate PO/WO issuance, verify invoices against approved work and liaise with Procurement and Finance for processing.
• Tracking and Reporting: Maintain campaign schedules, expenditure records, vendor trackers and execution reports. Capture event and activation outcomes, including participation and leads generated.

Required Experience, Skills and Competencies

• Preferably 35 years of relevant offline marketing experience, with real estate experience preferred.
• Strong execution, coordination, negotiation and follow-up skills.
• Attention to detail in artwork, branding, documentation and billing.
• Working knowledge of outdoor media, printing, fabrication and event execution.
• Proficiency in Excel for comparisons, expenditure tracking and reporting.
• Willingness to travel across project sites and attend events, including weekends when required.