Marketing Communications Manager

Astral Adhesives; Ahmedabad District; Vor Ort; INR 550.000 - 750.000; Vollzeit

Zusammenfassung

Astral Adhesives is seeking a dynamic Marketing and Communications professional to develop and execute a multi-platform strategy aligned with brand direction and local priorities. You will manage marketing materials, coordinate with internal teams and agencies, and drive online marketing activities including social media, SEO/SEM, lead generation, and demand creation to elevate brand visibility.

The role emphasizes rapid design execution, packaging collateral, and effective stakeholder

Qualifikationen

• Marketing, Branding, Communications, or related field.
• Experience in a similar role with proactive approach and team management.
• Exceptional verbal & written communication skills.
• Attention to detail with ability to manage multiple priorities.
• Analytical and solution-driven with business focus.
• Excellent interpersonal skills for stakeholder management.
• Understanding of promotional materials, packaging design, labeling, ads, exhibitions.
• Strong presentation skills and proficiency in PPT/Excel/DOC.
• Knowledge of offset and digital printing and media types.
• Coordination with cross-functional teams and agencies.

Aufgaben

• Develop and execute a multi-platform communications strategy aligned with brand direction.
• Align marketing and communications tools with business requirements and internal/agency teams.
• Create and manage all marketing materials and collateral (ATL/BTL).
• Track campaign effectiveness and adjust as needed.
• Manage communications spend and work with vendors/agencies on assets and localization.
• Lead planning and execution of PR and brand initiatives.
• Implement online marketing activities including social media, SEO/SEM, demand and lead generation.

Kenntnisse

Marketing

Brand management

Communications

Stakeholder management

Presentation skills

PPT/Excel/Word

Content development

Digital marketing

Jobbeschreibung

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Aligning with the business requirement and deliver marketing & communication tools through internal team, studio and agencies
• Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
• Tracking effectiveness of various campaigns and course corrections as required
• Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

Key Requirements

• Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc.
• Prior experience in a similar role with proactive approach & team management skills.
• Exceptional verbal & written communication skills.
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Analytical and solution driven approach in favour of the business requirement
• Has excellent interpersonal skills and are adept at building relationships with different stakeholders.
• Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
• Must have exceptional presentation skills and fair hands on PPT, XLS, DOC, and good sense of creativity outcome
• Must have knowledge of offset, digital, different types of media printing knowledge
• Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
• Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc.
• Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.
• Strong knowledge of content development and SEM.

Performance Measures

Key Result Area

Key Performance Indicators

Operational Efficiency & Improving Productivity

• Overall increase in brand visibility, brand preference and brand consideration through effective marketing communications.
• Faster execution of design, development of promotional materials including Films, brochures, packaging, and collaterals while ensuring quality and precision.
• Category understanding and team coordination with best TAT and Timely delivery of assigned work
• Team management skills with maximum output from the given resources and rapport management with internal stakeholders
• Drive projects at regular intervals within timelines with best output