Branding And Marketing Executive

Hariom Pipe Industries; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Job summary

Hariom Pipe Industries is looking for a dynamic Field Marketing professional to execute offline branding and promotional activities across market areas in Telangana and Hyderabad. You will install and maintain branding materials, coordinate with dealers and vendors, and monitor brand visibility through regular market visits.

The role requires strong communication, field execution, and vendor management skills, with willingness to travel extensively within assigned territories.

Qualifications

• 2+ years of experience in offline branding, field marketing, retail marketing, or trade marketing.
• Experience in steel, pipes, cement, construction materials, or building materials is a plus.
• Good communication and interpersonal skills.
• Strong field execution and coordination abilities.
• Basic knowledge of offline marketing and brand promotion.
• Ability to manage vendors and coordinate with dealers.
• Good observation, negotiation, and problem-solving skills.
• Basic knowledge of MS Excel, WhatsApp, and reporting.
• Willingness to travel extensively within assigned territories.

Responsibilities

• Execute offline branding and promotional activities in assigned market areas.
• Manage the installation and maintenance of banners, hoardings, flex boards, shop boards, and other branding materials.
• Coordinate with dealers, distributors, retailers, and contractors to improve brand visibility.
• Conduct market visits to identify branding opportunities and monitor competitor activities.
• Ensure proper placement and visibility of company branding materials at dealer and retailer outlets.
• Coordinate with printing vendors, advertising agencies, and local suppliers for branding materials.
• Organize promotional campaigns, dealer meets, product demonstrations, and local marketing events.
• Take photographs of completed branding activities and submit daily activity reports.
• Monitor the utilization of branding materials and ensure cost-effective execution.
• Achieve assigned branding targets and provide regular updates to the reporting manager.

Skills

Offline branding

Field marketing

Retail marketing

Trade marketing

Vendor management

Dealers coordination

MS Excel

WhatsApp & reporting

Travel readiness

Communication skills

Interpersonal skills

Education

Experience in offline branding and field/retail/trade marketing (2+ years)

Job description

Role & responsibilities

1. Execute offline branding and promotional activities in assigned market areas.
2. Manage the installation and maintenance of banners, hoardings, flex boards, shop boards, and other branding materials.
3. Coordinate with dealers, distributors, retailers, and contractors to improve brand visibility.
4. Conduct market visits to identify branding opportunities and monitor competitor activities.
5. Ensure proper placement and visibility of company branding materials at dealer and retailer outlets.
6. Coordinate with printing vendors, advertising agencies, and local suppliers for branding materials.
7. Organize promotional campaigns, dealer meets, product demonstrations, and local marketing events.
8. Take photographs of completed branding activities and submit daily activity reports.
9. Monitor the utilization of branding materials and ensure cost-effective execution.
10. Achieve assigned branding targets and provide regular updates to the reporting manager.

Preferred candidate profile

• 2+ years of experience in offline branding, field marketing, retail marketing, or trade marketing.
• Experience in steel, pipes, cement, construction materials, or building materials will be an added advantage.

• Good communication and interpersonal skills.
• Strong field execution and coordination abilities.
• Basic knowledge of offline marketing and brand promotion.
• Ability to manage vendors and coordinate with dealers.
• Good observation, negotiation, and problem-solving skills.
• Basic knowledge of MS Excel, WhatsApp, and reporting.
• Willingness to travel extensively within assigned territories.