NPD Program Manager CMB

Darwinbox Digital Solutions Pvt. Ltd.; Krishnagiri District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

TVS Motor Company invites applications for the NPD Program Manager-CMB role at Hosur, Tamil Nadu. The position requires a BTech/MTech in Mechanical Engineering and leads new product development, upgrades, and lifecycle management to achieve volume and profitability goals.

You will drive cross-functional alignment across design, engineering, marketing, sourcing, and manufacturing, translating market insights into winning product features while monitoring trends and competition.

Qualifications

• Deliver hit products and manage the full product life cycle to meet volume and profitability targets.
• Create rolling product plans based on customer insights, competition, and technology roadmap.
• Define product specifications aligned with market needs and business objectives.
• Drive product positioning and value proposition.
• Monitor industry trends in technology and regulations.
• Understand customer needs, lifestyle trends, and latent requirements.
• Continuously track competitor products and forecast future competition.
• Translate market insights into actionable product features.
• Cross-functional leadership across design, engineering, marketing, sourcing and manufacturing.
• Own volume and profitability targets for assigned products.
• Improve product competitiveness through continuous enhancement.
• Monitor product performance post-launch and drive corrective actions.
• Oversee multiple projects within the program with on time delivery accountability, ensuring alignment.

Responsibilities

• Create rolling product plans based on customer insights, competition, and technology roadmap.
• Define product specifications aligned with market needs and business objectives.
• Drive product positioning and value proposition.
• Monitor industry trends in technology and regulations.
• Understand customer needs, lifestyle trends, and latent requirements.
• Continuously track competitor products and forecast future competition.
• Translate market insights into actionable product features.
• Cross-functional leadership across engineering, design, marketing, sourcing, and manufacturing.
• Own volume and profitability targets for assigned products.
• Improve product competitiveness through continuous enhancement.
• Monitor product performance post-launch and drive corrective actions.
• Oversee multiple projects within the program with on time delivery accountability.

Skills

Cross-functional leadership

Product lifecycle management

Market insights

Strategic thinking

Communication

Education

BTech or MTech in Mechanical Engineering

Job description

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

Job Title / Role: NPD Program Manager-CMB

Location: Hosur

Education Qualification: Btech or MTech in Mechanical Engineering. Advanced Qualifications are an advantage.

Role Description

Reports To: Segment Head

Core Mandate:

Deliver hit products (new launches, upgrades, refreshes) and responsible for entire product life cycle that meet volume and profitability targets while maintaining product sub segment competitiveness

Key Responsibilities:

• Create rolling product plans based on customer insights, competition, and technology roadmap
• Define product specifications aligned with market needs and business objectives
• Drive product positioning and value proposition
• Monitor industry trends in technology and regulations
• Understand customer needs, lifestyle trends, and latent requirements
• Continuously track competitor products and forecast future competition
• Translate market insights into actionable product features

3. Cross-Functional Leadership

• Drive engineering changes with stakeholder alignment
• Coordinate across design, engineering, marketing, sourcing, and manufacturing

4. Performance Accountability - QCD

• Own volume and profitability targets for assigned products
• Improve product competitiveness through continuous enhancement
• Monitor product performance post-launch and drive corrective actions

5. Program Governance

• Oversee multiple projects within the program with on time delivery accountability
• Ensure strategic alignment and resource optimization
• Guide Project Managers on prioritization and execution

Key Performance Indicators:

• Sales Volume achievement – NPD projects for particular year (shared resp)
• Time-to-market adherence
• Quality metrics – product satisfaction APEAL & IQS;
• Modularity % by QTY or % by value; Commonisation in %

Critical Success Factors:

• Deep customer and market understanding
• Strategic product planning capability
• Cross-functional influence and collaboration
• Business acumen and P&L orientation
• Competitive intelligence and foresight

Key Differentiator: Product visionary who translates market needs into winning products while ensuring business success