Neighbourhood Marketing

Cytecare Hospitals; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Cytecare Hospitals Pvt. Ltd. is seeking a Marketing & Community Engagement professional to spearhead neighborhood-level initiatives in Bengaluru.

You will build relationships with local influencers, RWAs, schools, gyms, corporates, and community leaders to promote hospital services. You will plan health camps, talks, and wellness drives in residential areas and public spaces, while identifying local festivals and events for brand visibility.

Qualifications

• Science graduate with MBA in Marketing or Hospital Administration.
• Strong networking and communication skills.
• Excellent interpersonal and negotiation abilities.
• Experience in event management and execution.

Responsibilities

• Develop neighborhood-level marketing strategies to promote hospital services.
• Build relationships with local influencers, RWAs, schools, gyms, corporates, and community leaders.
• Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
• Identify local festivals, fairs, and cultural events for brand visibility.
• Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs.
• Forge partnerships with local businesses and organizations for cross-promotions.
• Maintain branding in neighborhood hotspots and distribute marketing material.
• Organize health talks, screenings, and participation at hospital events.
• Support digital campaigns and collect community feedback for refinement.
• Track leads and report to CRM team.

Skills

Networking

Communication

Interpersonal

Negotiation

Event Management

Event Planning

Community Engagement

Digital Marketing

Collaboration

Local Market Understanding

Goal Orientation

Execution Agility

Education

Science Graduate with MBA in Marketing or Hospital Administration

Job description

• Develop and implement neighborhood-level marketing strategies to promote hospital services.
• Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders.
• Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
• Identify and leverage local festivals, fairs, and cultural events for brand visibility.

Community Engagement & Outreach

• Develop and implement neighborhood-level marketing strategies to promote hospital services.
• Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders.
• Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
• Identify and leverage local festivals, fairs, and cultural events for brand visibility.

Partnerships & Networking

• Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs.
• Forge partnerships with local businesses and organizations to create cross-promotional opportunities.
• Maintain strong connections with RWAs and corporates for recurring health check-up tie-ups.

Brand Visibility & Marketing Collateral

• Ensure branding presence in neighborhood hotspots (clinics, diagnostic centers, schools, retail outlets).
• Distribute marketing material (brochures, standees, banners) in high-traffic areas.
• Coordinate with the central marketing team for campaigns and creatives tailored to local needs.

Events & Activations

• Organize small-scale health talks, screenings, and awareness drives.
• Support hospital-organized mega events by mobilizing local participation.
• Measure the success of activations through footfall, inquiries, and conversions.

Digital & Feedback Loop

• Support local-level digital campaigns (WhatsApp groups, community forums, local influencers).
• Collect community feedback to refine marketing strategies.
• Track and report leads generated through neighborhood activities and ensure follow-up with the hospital’s front office/CRM team.

Qualifications

Science Graduate with MBA in Marketing or Hospital Administration

Must have skills

• Networking skill
• Communication Skill
• Interpersonal Skill
• Negotiation Skill
• Event Management Skill
• Event Planning & Execution
• Community Engagement
• Healthcare/Service Marketing Knowledge
• Local Market Understanding
• Goal Orientation
• Execution Agility
• Basic Digital Marketing Exposure
• Collaboration & Internal Coordination