Executive/ Senior Executive - Marketing

Gleneagles Healthcare; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Gleneagles Healthcare in Chennai seeks a dynamic Marketing & Business Development professional to build strong relations with referring doctors and healthcare partners. The role involves regular physician visits, neighborhood outreach, and coordinating CME programs to grow referral volumes.

You will generate leads for health check-ups and corporate programs, maintain partner databases, monitor market trends, and report on outreach effectiveness. Travel across the territory is required.

Qualifications

• Excellent communication and interpersonal skills.
• Knowledge of healthcare services and hospital operations.
• Presentation and public speaking abilities.
• Ability to travel extensively within the assigned territory.

Responsibilities

• Build and maintain relationships with referring doctors, clinics, nursing homes, diagnostic centers, and healthcare providers.
• Conduct regular visits to physicians and referral partners to promote hospital services, specialty programs, and key consultants.
• Track referral trends and identify opportunities to increase referral volumes.
• Coordinate with medical and operational teams for seamless referral patient management.
• Organize CME programs, doctor meetings, and healthcare networking events.
• Develop neighborhood outreach programs and establish partnerships with residential associations, schools, and community groups.
• Organize health camps, wellness talks, screenings, and awareness campaigns.
• Promote hospital services through direct community interactions and local marketing activities.
• Identify new opportunities for healthcare outreach within the assigned territory.
• Generate leads for health check-ups, specialty consultations, and corporate health programs.
• Maintain a database of referral partners and stakeholders.
• Monitor competitor activities and market trends.
• Prepare periodic reports on referral generation, outreach activities, and conversion rates.
• Coordinate with digital and branding teams for localized marketing initiatives.

Skills

Communication skills

Networking

Healthcare domain knowledge

Public speaking

Event planning

MS Office & CRM

Analytical reporting

Travel willingness

Tools

CRM tools

MS Office

Job description

Key Responsibilities

• Build and maintain strong relationships with referring doctors, clinics, nursing homes, diagnostic centers, and healthcare providers.
• Conduct regular visits to physicians and referral partners to promote hospital services, specialty programs, and key consultants.
• Track referral trends and identify opportunities to increase referral volumes.
• Coordinate with medical and operational teams to ensure seamless referral patient management.
• Organize Continuing Medical Education (CME) programs, doctor meetings, and healthcare networking events.

Neighborhood Marketing

• Develop and execute neighborhood outreach programs to increase brand awareness and patient engagement.
• Establish partnerships with residential associations, schools, educational institutions, and community groups.
• Organize health camps, wellness talks, screening programs, and awareness campaigns in targeted localities.
• Promote hospital services through direct community interactions and local marketing activities.
• Identify new opportunities for healthcare outreach within the assigned territory.

Business Development & Relationship Management

• Generate leads for health check-ups, specialty consultations, and corporate health programs.
• Maintain a database of referral partners, community contacts, and key stakeholders.
• Monitor competitor activities and market trends within the locality.
• Prepare periodic reports on referral generation, outreach activities, and conversion rates.
• Coordinate with digital and branding teams for localized marketing initiatives.

Required Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong networking and relationship-building abilities.
• Knowledge of healthcare services and hospital operations.
• Presentation and public speaking skills.
• Ability to plan and execute community engagement activities.
• Proficiency in MS Office and CRM tools.
• Strong analytical and reporting skills.
• Ability to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

• Monthly referral volume growth.
• Number of active referral partners onboarded.
• Community outreach programs conducted.
• Health camp participation and lead conversions.
• Corporate and institutional tie-ups established.
• Patient conversion and retention rates.
• Revenue contribution from referral and neighborhood marketing.