Marketing Manager / Senior Manager Marketing

Sampurnadiagnostics; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sampurnadiagnostics is seeking a Marketing Manager/Senior Manager to drive local market visibility and demand in Madhya Pradesh. You will lead offline and field-led campaigns, health camps, and doctor engagement, while coordinating with central teams to improve walk-ins, inquiries, and conversions.

The role emphasizes ROI-focused local market strategies, cross-functional collaboration, and hands-on execution in a multi-center setting within a healthcare diagnostics context.

Qualifications

• 6–10 years of experience in offline/field marketing, preferably in healthcare or diagnostics.
• Experience with local activations, camps, CMEs/RTMs, and doctor engagement programs.
• Strong ability to plan, execute, and measure local market initiatives across multiple centers.

Responsibilities

• Develop and execute the offline marketing calendar for all centers under Project Springboard.
• Plan and drive ATL initiatives like local print, radio, outdoor media, and regional awareness campaigns.
• Plan and drive BTL activities such as camps, roadshows, kiosks, patient engagement programs, and neighborhood outreach.
• Tailor marketing plans to each center catchment and local demand profile.
• Design health camps and community outreach in coordination with operations and business teams.
• Coordinate CME/RTM programs with clinical leaders and local doctor networks.
• Coordinate with central teams to ensure ROI on local marketing spends.

Skills

Offline marketing

Field marketing

Doctor engagement

Camps coordination

Customer experience

Education

Bachelor's degree in Marketing/BA

MBA/PGDM in Marketing

Job description

Job ID - 1051

Role Purpose

The Marketing Manager / Senior Manager will be responsible for driving brand visibility, demand generation, and customer acquisition through offline and field-led marketing channels across Madhya Pradesh. The role will lead execution of ATL, BTL, camps, CMEs, RTMs, local activations, doctor/community engagement support, and local market intelligence gathering, with a strong focus on building local market presence and improving walk-ins, inquiries, conversion, upselling, and cross-selling.

This role will also support central online marketing team in setting up the contact centre, including hiring and training people to drive walk-ins and camps. The role will be responsible for strengthening customer experience across walk-in patients and camp-led customers, and for coordinating with all departments to deliver customer-preferred TAT, quality, and overall service experience.

Key Responsibilities

• Develop and execute the offline marketing calendar for all centers under Project Springboard.
• Plan and drive ATL initiatives such as local print, radio, outdoor, transit media, and regional awareness campaigns.
• Plan and drive BTL initiatives such as society activations, roadshows, kiosks, patient engagement programs, neighborhood outreach, and local partnerships.
• Tailor marketing plans to each center catchment and local demand profile.

2. Health Camps, Community Activation & Centre Engagement

• Design and execute health camps, screening programs, and community outreach initiatives in coordination with operations and business teams.
• Build a camp pipeline through corporates, schools, housing societies, local associations, and community groups.
• Track camp productivity, conversions, and repeat engagement opportunities.
• Enable centre-level engagement initiatives to improve walk-ins, conversions, upselling, and cross-selling for walk-in patients and camp customers.
• Work closely with centre teams to improve on-ground customer engagement and ensure better conversion of leads generated through camps and local activations.

3. CME / RTM Planning & Execution

• Plan and execute Continuing Medical Education (CME) programs and Round Table Meetings (RTMs) to strengthen doctor engagement and referral relationships along with the local sales team.
• Work closely with clinical leaders, business teams, and local doctor networks to identify relevant themes, specialties, and target audiences for CME / RTM events.
• Coordinate end-to-end execution including speaker planning, invitee management, venue coordination, branding, and follow-up.
• Ensure CMEs / RTMs are aligned with local business priorities, new modality launches, and specialty growth opportunities.
• Track effectiveness of such programs through doctor engagement, referral growth, and business generation.

4. Local Brand Visibility

• Improve local salience of the brand through strong physical visibility in each catchment.
• Identify opportunities for signage, local branding, partnerships, and neighborhood-level presence.
• Monitor competitor activity and recommend tactical market responses.
• Build a structured mechanism to gather local market feedback on pricing, customer preferences, brand recall, service issues, and competition.
• Share regular market intelligence from field visits, camps, doctor interactions, and customer touchpoints.
• Act as the voice of the local market within the management team.

6. Contact Centre, Customer Experience & Cross-Functional Coordination

• Support central online marketing team in setting up the contact centre, including hiring and training people to drive walk-ins and camp participation.
• Drive customer experience improvement for walk-in patients and camp customers across the entire journey, from first interaction to service delivery and report collection.
• Coordinate with operations, clinical, sales, and support teams to deliver customer-preferred TAT, quality, and overall service experience.
• Ensure center teams are equipped to enable upselling and cross-selling at the centre and during camps.

7. Coordination with Central Teams

• Work with the central teams, including digital, medico-marketing, retail, and offline marketing teams, to ensure close coordination and cross-learning across all marketing streams.
• Align local outreach efforts with both consumer growth and doctor engagement priorities.
• Support new service launches, new center activations, and local promotional initiatives in coordination with the central team.
• Manage local agencies, event partners, printers, vendors, and activation partners.
• Ensure spends are effective, controlled, and aligned with business ROI.

9. Performance Tracking

Track effectiveness of offline initiatives through measurable KPIs such as:

• walk-ins
• leads generated
• camp conversions
• referral growth from CME / RTM initiatives
• upselling and cross-selling effectiveness
• local brand visibility
• customer experience metrics and feedback
• Center-wise offline marketing plan
• Monthly activation calendar
• Camp pipeline and conversion tracker
• CME / RTM calendar and effectiveness tracker
• ATL / BTL ROI review
• Competitor and local market feedback reports
• New center launch marketing plan
• Local branding and visibility improvement plan
• Customer experience improvement tracker

Candidate Profile

Experience

• 6–10 years of experience in offline marketing / field marketing / regional marketing
• Experience in healthcare, diagnostics, hospitals, retail healthcare, consumer services, or other location-led businesses preferred
• Strong experience in on-ground activations, local media, camps, catchment marketing, and doctor engagement programs

Skills & Capabilities

• Strong understanding of ATL / BTL marketing and doctor engagement formats
• Ability to plan and execute CMEs / RTMs with strong attention to detail
• Strong local networking and coordination ability
• Commercially oriented with a clear ROI mindset
• Hands-on execution approach with comfort in field-led roles
• Strong customer experience orientation and ability to work across teams

Education Qualification

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Healthcare Management, or a related field
• MBA / PGDM in Marketing preferred