Marketing Manager

Fortis; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Fortis in Gurugram is seeking a senior marketing leader to drive comprehensive marketing strategies across the hospital network. You will oversee brand management, patient acquisition, and integrated campaigns across digital and offline channels.

The role requires coordinating launches of new hospitals and services, building doctor-branding campaigns, and organizing health events while ensuring ethical, patient-centric communications. Strong analytics and budgeting are essential.

Responsibilities

• Develop annual and quarterly marketing strategies, budgets, and campaign calendars aligned with business objectives.
• Drive brand positioning, market expansion, and integrated online and offline campaigns.
• Identify growth opportunities across hospital locations, specialties, and healthcare services.
• Ensure consistent brand communication across all marketing channels.
• Lead campaigns across Google Ads, Meta Ads, YouTube, SEO, social media, and other digital platforms.
• Drive qualified patient leads, appointment bookings, and specialty-wise patient acquisition.
• Coordinate offline marketing across outdoor media, print, radio, local advertising, and on-ground activities.
• Measure campaign effectiveness through enquiries, appointments, patient footfall, and business outcomes.
• Lead end-to-end marketing for new hospital launches, expansions, specialty launches, and new service introductions.
• Develop pre-launch, launch, and post-launch campaigns across digital, offline, PR, and community channels.
• Promote advanced medical technologies, procedures, centers of excellence, and clinical programs through targeted campaigns.
• Coordinate launch events, inaugurations, media activities, and local market engagement.
• Plan and execute doctor introduction campaigns across digital, print, outdoor, and hospital communication channels.
• Develop doctor profiles, educational videos, interviews, and specialty-focused promotional campaigns.
• Execute healthcare awareness campaigns around key health days through doctor talks, health camps, webinars, and community activities.
• Ensure all communications are medically accurate, ethical, patient-centric, and compliant with applicable guidelines.
• Organize hospital inaugurations, specialty launches, medical conferences, health talks, patient education programs, and corporate events.
• Manage event conceptualization, branding, budgeting, vendor coordination, execution, and post-event follow-up.
• Drive community engagement and local market activation to improve hospital awareness and patient footfall.
• Track event participation, leads, consultations, and business opportunities generated.
• Develop specialty-wise and location-wise marketing plans to increase OPD consultations, diagnostics, health packages, and procedures.
• Work with doctors, hospital operations, business development, CRM, and call center teams to improve patient conversion.
• Track the patient journey from enquiry to appointment, hospital visit, and attributable revenue.
• Establish measurable KPIs linking marketing activities to business growth.

Job description

Hiring

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop annual and quarterly marketing strategies, budgets, and campaign calendars aligned with business objectives.
• Drive brand positioning, market expansion, and integrated online and offline campaigns.
• Identify growth opportunities across hospital locations, specialties, and healthcare services.
• Ensure consistent brand communication across all marketing channels.

2. Digital Marketing & Performance Marketing

• Lead campaigns across Google Ads, Meta Ads, YouTube, SEO, social media, and other digital platforms.
• Drive qualified patient leads, appointment bookings, and specialty-wise patient acquisition.
• Optimize CPL, CPA, conversion rates, ROAS, and marketing ROI.
• Manage websites, landing pages, CRM integration, lead tracking, and digital patient engagement.

3. Offline Marketing & Campaign Execution

• Conceptualize and execute integrated campaigns across outdoor media, print, radio, local advertising, and on-ground activities.
• Drive hyperlocal marketing, health camps, screening programs, corporate wellness initiatives, and community outreach.
• Develop partnerships with corporates, residential communities, referral networks, and local organizations.
• Measure campaign effectiveness through enquiries, appointments, patient footfall, and business outcomes.

4. Hospital, Specialty & Technology Launches

• Lead end-to-end marketing for new hospital launches, expansions, specialty launches, and new service introductions.
• Develop pre-launch, launch, and post-launch campaigns across digital, offline, PR, and community channels.
• Promote advanced medical technologies, procedures, centers of excellence, and clinical programs through targeted campaigns.
• Coordinate launch events, inaugurations, media activities, and local market engagement.

5. Doctor Branding & Healthcare Campaigns

• Plan and execute new doctor introduction campaigns across digital, print, outdoor, and hospital communication channels.
• Develop doctor profiles, educational videos, interviews, and specialty-focused promotional campaigns.
• Execute healthcare awareness campaigns around key health days through doctor talks, health camps, webinars, and community activities.
• Ensure all communications are medically accurate, ethical, patient-centric, and compliant with applicable guidelines.

6. Events & Community Engagement

• Organize hospital inaugurations, specialty launches, medical conferences, health talks, patient education programs, and corporate events.
• Manage event conceptualization, branding, budgeting, vendor coordination, execution, and post-event follow-up.
• Drive community engagement and local market activation to improve hospital awareness and patient footfall.
• Track event participation, leads, consultations, and business opportunities generated.

7. Revenue Generation & Patient Acquisition

• Develop specialty-wise and location-wise marketing plans to increase OPD consultations, diagnostics, health packages, and procedures.
• Work with doctors, hospital operations, business development, CRM, and call center teams to improve patient conversion.
• Track the patient journey from enquiry to appointment, hospital visit, and attributable revenue.
• Establish measurable KPIs linking marketing activities to business growth.

8. Analytics, Budgeting & Team Management

• Monitor campaign performance using GA4, Google Ads, Meta Ads Manager, CRM, and reporting dashboards.
• Prepare monthly and quarterly reports on marketing spend, leads, conversions, revenue, and ROI.
• Manage internal teams, creative agencies, media partners, event vendors, and marketing budgets.
• Ensure timely execution, cost efficiency, accountability, and continuous campaign optimization.