Walk-in | Marketing Executive

Rhea Healthcare; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Rhea Healthcare in Hyderabad is seeking a dynamic Marketing Executive to support hospital marketing and business development. The role focuses on strengthening local presence, building relationships with doctors, corporates, insurers, and referral sources, and driving patient footfall and revenue growth.

You will execute marketing activities, plan health camps and outreach, coordinate with Clinical, Front Office, Operations, Digital Marketing and Finance teams, and generate leads through offline

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Management or a related field.
• MBA/PGDM in Marketing or Healthcare Management will be an advantage.
• 3–5 years of relevant hospital/healthcare marketing or business development experience.
• Experience in hospital outreach, doctor relationship management, corporate tie-ups and patient acquisition is preferred.

Responsibilities

• Execute hospital marketing and business development activities to increase patient footfall.
• Develop and maintain relationships with doctors, clinics, diagnostic centres, corporates, insurance/TPA partners and other referral sources.
• Conduct regular doctor visits and market visits to identify referral and business opportunities.
• Plan and execute health camps, awareness programmes, corporate health check-ups and outreach activities.
• Coordinate with Clinical, Front Office, Operations, Digital Marketing and Finance teams for smooth execution of marketing initiatives.
• Generate leads through offline and digital marketing campaigns with timely follow-up.
• Maintain MIS reports covering leads, conversions, doctor visits, camps, referrals, corporate activities and revenue contribution.
• Support hospital branding, promotional campaigns and local marketing initiatives.
• Ensure all marketing activities are aligned with hospital policies, brand guidelines and healthcare regulatory requirements.
• Achieve assigned monthly/quarterly business development and marketing targets.

Skills

Hospital marketing

Business development

Doctor relationship management

Lead generation

Marketing campaigns

Education

Bachelor's degree in Marketing

MBA/PGDM in Marketing or Healthcare Management

Job description

About the Role

We are looking for a dynamic and result-oriented Marketing Executive to support hospital marketing and business development initiatives. The role will focus on strengthening the hospital's presence in the local market, building relationships with doctors, corporates, insurance/TPA partners and referral sources, and driving patient footfall and revenue growth.

Key Responsibilities

• Execute hospital marketing and business development activities to increase patient footfall and service utilization.


• Develop and maintain strong relationships with doctors, clinics, diagnostic centres, corporates, insurance/TPA partners and other referral sources.


• Conduct regular doctor/clinic visits and market visits to identify referral and business opportunities.


• Plan and execute health camps, awareness programmes, corporate health check-ups and outreach activities.


• Support corporate tie-ups, institutional business and other strategic partnerships.


• Track competitor activities, market trends, pricing and service offerings and share insights with management.


• Coordinate with internal teams such as Clinical, Front Office, Operations, Digital Marketing and Finance for smooth execution of marketing initiatives.


• Generate leads through offline and digital marketing campaigns and ensure timely follow-up.


• Maintain MIS reports covering leads, conversions, doctor visits, camps, referrals, corporate activities and revenue contribution.


• Support hospital branding, promotional campaigns and local marketing initiatives.


• Ensure all marketing activities are aligned with hospital policies, brand guidelines and healthcare regulatory requirements.


• Achieve assigned monthly/quarterly business development and marketing targets.

Key Performance Indicators (KPIs)

• Patient footfall / lead generation


• Referral conversion


• Doctor and referral-source engagement


• Corporate tie-ups and revenue generated


• Health camps and outreach programmes conducted


• Lead-to-patient conversion


• New business opportunities generated


• Marketing ROI


• Achievement of assigned revenue/business targets

Candidate Profile

Education

• Bachelor's degree in Marketing, Business Administration, Healthcare Management or a related field.


• MBA/PGDM in Marketing or Healthcare Management will be an advantage.

Experience

• 3-5 years of relevant experience in hospital / healthcare / diagnostics / healthcare services marketing or business development.


• Candidates with strong experience in hospital outreach, doctor relationship management, corporate tie-ups and patient acquisition will be preferred.