Assistant Manager

Aster DM Healthcare; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aster DM Healthcare in Bengaluru is seeking a retail marketing professional to drive patient footfall and test volumes across diagnostic centres. You will plan campaigns, coordinate with medical and sales teams, and manage marketing collateral while tracking ROI.

The role requires 5+ years in marketing within healthcare or diagnostics, strong analytics, and willingness to travel to centres as needed, with a focus on brand-building and local market activation.

Qualifications

• Graduate degree or MBA/PGDM in Marketing, Life Sciences or related field.
• Minimum 5 years in retail marketing, brand management or product marketing.
• Experience in diagnostics or healthcare marketing is preferred.
• Proven track record delivering campaigns and local market activation.
• Understanding healthcare customer behaviour and preventive offerings.
• Analytical interpretation of campaign data and performance dashboards.
• Strong communication and stakeholder management across teams.

Responsibilities

• Plan and execute retail marketing activities across diagnostic centres to drive patient footfall and test volumes.
• Run brand and promotional campaigns across digital, print, outdoor and in-centre channels.
• Support marketing of diagnostic tests and health packages through launches and targeted campaigns.
• Coordinate health awareness programmes, community outreach and free screening campaigns.
• Collaborate with centre managers, sales, lab operations and medical teams to implement initiatives.
• Manage development and timely delivery of marketing collaterals with agencies.
• Monitor local market trends, pricing, and promotions for growth opportunities.
• Track campaign performance and centre-wise metrics; report ROI and spend.
• Assist in new centre launches, local activation and customer engagement to expand reach.
• Support budget tracking, vendor coordination and inventory of promotional materials.

Skills

Analytical skills

Communication skills

Presentation skills

Stakeholder management

Coordination

Team collaboration

Travel willingness

Education

Bachelor's degree or MBA/PGDM in Marketing, Life Sciences or a relevant discipline

Tools

MS Excel

PowerPoint

Job description

Role & responsibilities

• Plan and execute retail marketing activities across diagnostic centres and collection points to drive patient footfall, test volumes and revenue growth.
• Execute brand and promotional campaigns across digital, print, outdoor and in-centre channels, ensuring consistent brand communication and visibility.
• Support marketing of diagnostic tests, preventive health packages and specialty services through product promotions, launches and targeted campaigns.
• Coordinate health awareness programmes, community outreach and free screening campaigns based on approved budgets, kit availability and operational feasibility.
• Coordinate with centre managers, sales, laboratory operations and medical teams to implement marketing initiatives and improve centre-level performance.
• Manage the development and timely delivery of marketing collaterals, including brochures, standees, banners, leaflets and promotional materials, in coordination with agencies and vendors.
• Monitor competitor activities, local market trends, pricing and promotional offers to identify opportunities for business growth.
• Track campaign performance, centre-wise test volumes, product uptake, marketing expenditure and return on investment, and prepare periodic performance reports.
• Support new centre launches, local market activation and customer engagement initiatives to strengthen brand presence and expand market reach.
• Assist in marketing budget tracking, vendor coordination and inventory management of promotional materials to ensure effective utilisation of resources.

Preferred candidate profile

• Bachelor's degree or MBA/PGDM in Marketing, Life Sciences or a relevant discipline.
• 510 years of experience in retail marketing, brand management, product marketing or integrated marketing.
• Experience in diagnostics, healthcare, pharmaceutical marketing or healthcare services will be strongly preferred.
• Proven experience in executing marketing campaigns, product promotions, local market activation and brand-building initiatives.
• Understanding of healthcare customer behaviour, diagnostic services and preventive health offerings.
• Strong analytical skills with the ability to interpret campaign performance and business data.
• Proficiency in MS Excel and PowerPoint, experience with marketing dashboards and digital campaign metrics is an advantage.
• Excellent communication, presentation, coordination and stakeholder management skills.
• A proactive, execution-focused approach with strong commercial acumen and willingness to travel as per requirement.