Unit Marketing Head

Manipal Hospitals (MHEL); Khordha; Vor Ort; INR 1.500.000 - 2.500.000; Vollzeit

Benefits dieser Stelle

Competitive salary and benefits

Career development opportunities

High performing environment

Collaborative and inclusive work

Zusammenfassung

Manipal Hospitals (MHEL) in Bhubaneswar invites a seasoned Marketing Head to lead the unit's growth. You will design integrated campaigns, oversee digital and offline channels, and drive patient acquisition and revenue growth across the Odisha market.

The role requires MBA/PGDM, 8+ years in marketing, and SAP familiarity, with a track record of community outreach, brand building, and cross-functional collaboration.

Qualifikationen

• MBA/PGDM required.
• 8+ years of experience in marketing or related field.
• Open to experience from any industry.
• SAP knowledge preferred.
• Excellent verbal and written communication skills.

Aufgaben

• Develop and execute integrated marketing strategies to drive patient acquisition, revenue growth, and market penetration across digital and offline channels.
• Lead neighbourhood and community outreach initiatives through corporate engagements, associations, schools, residential communities, health camps, and awareness programs.
• Drive growth of key specialties and clinical programs through targeted campaigns, promotional activities, and patient engagement initiatives.
• Enhance patient footfall and conversion by optimizing lead generation, digital marketing performance, referral channels, and aggregator partnerships.
• Strengthen brand visibility and reputation through strategic public relations, media engagement, doctor branding, and thought leadership initiatives.
• Ensure effective management of digital assets including website content, online doctor profiles, social media presence, and local search platforms.
• Plan and execute marketing activities in line with the annual operating plan, ensuring timely delivery and measurable business outcomes.
• Collaborate with clinical, operations, and business teams to develop impactful marketing content, campaigns, and patient education programs.
• Monitor marketing performance, analyze campaign effectiveness, and provide actionable insights to improve ROI and operational efficiency.
• Drive innovation, process improvement, and continuous learning by adopting emerging marketing trends, technologies, and best practices.

Kenntnisse

Verbal and written communication

Ausbildung

MBA/PGDM

Tools

SAP

Jobbeschreibung

About the Job:

We are looking for a passionate Marketing professional to join our Marketing team at Manipal Hospitals!

About Manipal Hospitals:

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal’s integrated network today has a pan-India footprint of 50 hospitals across 24 cities with 13,400 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Role: Unit Marketing Head

Location: Bhubaneswar, Odisha

What You’ll Do:

• Develop and execute integrated marketing strategies to drive patient acquisition, revenue growth, and market penetration across digital and offline channels.
• Lead neighbourhood and community outreach initiatives through corporate engagements, associations, schools, residential communities, health camps, and awareness programs.
• Drive growth of key specialties and clinical programs through targeted campaigns, promotional activities, and patient engagement initiatives.
• Enhance patient footfall and conversion by optimizing lead generation, digital marketing performance, referral channels, and aggregator partnerships.
• Strengthen brand visibility and reputation through strategic public relations, media engagement, doctor branding, and thought leadership initiatives.
• Ensure effective management of digital assets including website content, online doctor profiles, social media presence, and local search platforms.
• Plan and execute marketing activities in line with the annual operating plan, ensuring timely delivery and measurable business outcomes.
• Collaborate with clinical, operations, and business teams to develop impactful marketing content, campaigns, and patient education programs.
• Monitor marketing performance, analyze campaign effectiveness, and provide actionable insights to improve ROI and operational efficiency.
• Drive innovation, process improvement, and continuous learning by adopting emerging marketing trends, technologies, and best practices.

What We Are Looking for:

1. MBA/PGDM
2. 8+years of experience
3. Open for experience from any industry
4. SAP knowledge preferred
5. Articulate with excellent verbal and written communication skills

What We Offer:

• Competitive salary and benefits
• Opportunities for professional development and career growth
• High performing environment
• A collaborative and inclusive work environment

Please note: There is no policy of Work From Home.