Area Sales Manager

Fortis; Ludhiana; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Fortis, Ludhiana invites an Assistant Manager to lead sales and marketing initiatives in the Sales & Marketing department. The role reports to the Unit Head Sales & Marketing and involves executing marketing plans, client mapping, and strategic alliances with doctors, corporates, and TPAs.

The candidate should possess an MBA/PGDBM in Marketing with 7–15 years in medical or pharma sectors, including at least 3 years in medical services or equipment selling.

Qualifications

• MBA/PGDBM in Marketing with 7–15 years in Medical/Pharma fields.
• At least 3 years in medical services industry or medical equipment selling.
• Strong knowledge of computers, networking with doctors/corporates, and analytical thinking.

Responsibilities

• Increase market share by penetrating Fortis market and raising awareness.
• Create and maintain databases of potential customers; update records.
• Identify and map potential customers (patients, regional corporates, doctors).
• Negotiate and establish alliances with potential customers for preferred provider relationships.
• Make proposals, demonstrations and presentations to doctors and corporate clients.
• Serve existing clients, ensure retention and follow-ups.
• Develop new markets and coordinate client support activities.
• Ensure high-quality service delivery to high-end clients.
• Interact with physicians regularly; track feedback and market intelligence.
• Plan events ( camps, CMEs, seminars) to promote products and services.
• Coordinate outreach programs with local communities to generate footfalls.

Skills

Computers

Networking with doctors/corporate

Analytical skills

Communication skills

Education

MBA/PGDBM in Marketing

Job description

JOB DESCRIPTION

Assistant Manager

Band

1A

Department

Sales & Marketing

Location/Unit

Ludhiana

Position Reports to

Unit Head Sales & Marketing

Key Relationships

Doctors, Referral Team, Institutions, Corporate, TPAs

Main Objective of the Role

Execute marketing and service strategies, Implement marketing plans, identify and assess competitors and generates latest trends

Key Responsibilities

• Responsible for increasing market share through higher penetration and awareness of Fortis as Hospital of Desire.
• Creating database for potential customers & updating them
• Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
• To identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
• Make proposals, demonstrations and presentations to doctors and corporate.
• Service existing clients, Client retention and follow- ups.
• Develop and nurturing new market and Client support and coordination activities.
• Manage and ensure high quality service delivery to high-end clients.
• Interact with physicians (internal and external).
• Track Report, feedback, complaints received through marketing activities
• Responsible for realization of revenue of assigned geographical area. Implementation of Marketing strategy of current Functions
• Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral, talks and other events.
• Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
• Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs colleges and other local bodies with a view to generate footfalls from them
• Tracking leads mediated through outreach OPDs, CMEs, camps and seminars etc to tap new corporate tie-ups, convert referrals etc.
• Liaison between in house doctors and external doctors for PTs.
• Handling VIPs
• Tracking and analyzing information on competitors activities. Recommend suggestions to the department
• Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments
• Increase market share through higher penetration and awareness of Fortis as Hospital of Desire
• Create database for potential customers & conduct periodic updations of the same
• Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
• Identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
• Make proposals, demonstrations and presentations to doctors and corporate.
• Service existing clients, Client retention and follow-ups.
• Develop and nurture new market and Client support and coordination activities. Interact with physicians (internal and external) on a regular basis.
• Manage and ensure high quality service delivery to high-end clients.
• Track Report, feedback, complaints received through marketing activities
• Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.
• Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs, colleges and other local bodies with a view to generate footfalls from them
• Any other task assigned by the HOD and the management

Major Job Qualifications / Specific SkillsRequired Education

MBA /PGDBM in MarketingExperience7-15 years of experience in Medical Field or Pharma Company. At least 3 years in medical services industry or medical equipment sellingKnowledge and Specific SkillsGood knowledge of computers, Networking skills with Doctors /Corporate, Analytical skills

Required Critical Behavioral Competencies (Refer to annexure for definitions)

• Passion for Excellence
• Results Orientation
• Coaching Empowerment & Team Development
• Communication Skills
• Customer Focus
• Risk Taking
• Integrity & Ethics
• Building Relationships
• & Partnerships
• Leadership & Influencing
• Strategic Thinking & Execution
• Planning & Organizing
• Problem Solving and Decision Making
• Functional Expertise
• Negotiation