Meta Ads Specialist

Talent Glider; Indore District; On-site; INR 500,000 - 800,000; Full time

Job summary

Talent Glider Careers India is seeking a highly skilled Meta Ads Specialist to lead paid campaigns on Facebook and Instagram, aiming to generate high-quality leads and maximize ROI. You will develop strategy, manage budgets, and perform rigorous testing while collaborating with creative teams.

The ideal candidate has 2–5 years of hands-on Meta Ads experience, with strong analytics, reporting, and knowledge of Meta Ads Manager, Pixel, and Conversions API.

Qualifications

• 2–5 years of hands-on experience in Meta Ads.
• Strong knowledge of Meta Ads Manager, Pixel, and Conversion API.
• Experience with lead generation, e-commerce, and performance marketing campaigns.
• Proficiency in audience targeting, retargeting, campaign optimization, and budget management.
• Knowledge of Google Analytics, UTM tracking, and campaign reporting.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Develop, launch, and manage high-performing Meta advertising campaigns.
• Optimize campaign performance through continuous monitoring, testing, and analysis.
• Conduct audience research, segmentation, and retargeting strategies.
• Perform A/B testing on creatives, ad copy, and campaign objectives.
• Track key performance metrics and prepare detailed performance reports.
• Collaborate with the creative and marketing teams to develop compelling ad creatives.
• Stay updated with Meta advertising trends, platform updates, and industry best practices.
• Manage advertising budgets while ensuring maximum campaign efficiency and ROI.

Skills

Meta Ads

Audience targeting

A/B testing

Campaign optimization

Budget management

Data analysis

Lead generation

Tools

Meta Ads Manager

Pixel

Conversion API

Google Analytics

UTM tracking

Job description

Talent Glider Careers India is seeking a highly skilled Meta Ads Specialist to lead and optimize paid advertising campaigns across Facebook and Instagram. The ideal candidate should possess strong expertise in performance marketing, campaign strategy, audience targeting, and data-driven optimization to generate high-quality leads and maximize return on investment.

Key Responsibilities

• Develop, launch, and manage high-performing Meta advertising campaigns.
• Optimize campaign performance through continuous monitoring, testing, and analysis.
• Conduct audience research, segmentation, and retargeting strategies.
• Perform A/B testing on creatives, ad copy, and campaign objectives.
• Track key performance metrics and prepare detailed performance reports.
• Collaborate with the creative and marketing teams to develop compelling ad creatives.
• Stay updated with Meta advertising trends, platform updates, and industry best practices.
• Manage advertising budgets while ensuring maximum campaign efficiency and ROI.

Required Skills & Qualifications

• 2–5 years of hands-on experience in Meta Ads.
• Strong knowledge of Meta Ads Manager, Pixel, and Conversion API.
• Experience with lead generation, e-commerce, and performance marketing campaigns.
• Proficiency in audience targeting, retargeting, campaign optimization, and budget management.
• Knowledge of Google Analytics, UTM tracking, and campaign reporting.
• Excellent analytical, problem-solving, and communication skills.