Meta Ads Specialist

Zoho; Ahmedabad District; On-site; INR 400,000 - 640,000; Full time

Job summary

WebIndia Inc. in Ahmadabad City, India, seeks a Meta Ads Specialist to manage international ad accounts for service-based and ecommerce projects. You will plan, implement and optimise campaigns across Meta platforms and collaborate with cross-functional teams to improve performance.

The ideal candidate has hands-on Meta Ads experience, strong data-driven mindset, and skills in audience targeting, testing and reporting to drive growth and ROI.

Qualifications

• 1+ year hands-on experience with Meta Ads (Facebook & Instagram).
• Experience handling international ad accounts.
• Experience on service-based and ecommerce projects.
• Strong grasp of campaign objectives, audience targeting and funnel advertising.
• Proficient in Meta Ads Manager, Pixel, and conversion tracking setup.
• Ability to analyze performance data and optimise campaigns.

Responsibilities

• Plan, manage and optimise Meta Ads campaigns across Facebook and Instagram.
• Handle international projects with tailored audience targeting and budgeting.
• Conduct audience research, targeting, retargeting and A/B testing.
• Create and manage campaign structures, ad sets and creatives.
• Monitor KPIs such as CTR, CPC, CPA, ROAS and conversions.
• Perform account audits and provide actionable insights for optimisation.
• Collaborate with design and content teams for high-performing creatives.
• Prepare regular performance reports for stakeholders.
• Support broader social media marketing with growth strategies.

Skills

Meta Ads

Instagram Ads

A/B testing

Campaign optimization

Reporting

Tools

Meta Pixel

Conversion tracking

Google Ads

Job description

Ahmadabad City, India

WebIndia Inc. isa leading Indian digital marketing and web development agency, aGoogle Premier Partnerfor years, specializing in data-driven growth throughGoogle Ads,SEO,WordPress/Shopify development, and Amazon marketing to boost online presence and ROI for businesses. They focus on client-centric, results-oriented solutions, leveraging their team's deep expertise to drive traffic, leads, and sales for brands globally.

Job Description

Role Overview

We are hiring a Meta Ads Specialist with hands-on experience in managing international ad accounts for both service-based and e-commerce projects. The ideal candidate should also have a good understanding of social media marketing and be able to create, manage, and optimize campaigns focused on performance and growth.

Key Responsibilities

Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.

Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.

Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.

Create and manage campaign structures, ad sets, and creatives aligned with performance goals.

Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.

Conduct account audits and provide actionable insights for ongoing optimisation.

Collaborate with design and content teams to develop high-performing ad creatives.

Prepare regular performance reports and share insights with internal teams or stakeholders.

Support overall social media marketing efforts through campaign planning, audience understanding, and platform-based growth strategies.

Required Skills and Qualifications

Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).

Proven experience in handling international ad accounts.

Experience with both service-based and e-commerce projects.

Strong understanding of campaign objectives, audience targeting, and funnel-based advertising.

Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.

Ability to analyse performance data and optimise campaigns accordingly.

Strong communication and reporting skills.

Familiarity with social media marketing concepts and campaign planning.

Familiarity with Google Ads will be an added advantage.