Digital Marketing Specialist

Zafify; Indien; Remote; INR 350.000 - 750.000; Vollzeit

Benefits dieser Stelle

100% Remote

Growing team

Zusammenfassung

Zafify is seeking a Meta Ads Specialist to manage Facebook and Instagram campaigns from anywhere in India. The role focuses on lead generation, audience targeting, and performance optimization. You will monitor metrics like CPL, CPA, CTR, CPC, and ROAS and run A/B tests to improve results.

The position is 100% remote with compensation based on experience. Candidates from anywhere in India can apply.

Qualifikationen

• 1+ year hands-on Meta Ads experience.
• Strong knowledge of Meta Ads Manager.
• Experience running lead-generation campaigns.
• Understanding of targeting, retargeting, and campaign optimization.
• Ability to work independently with minimal supervision.
• Previous campaign results or a portfolio will be an advantage.

Aufgaben

• Create, manage, and optimize Facebook & Instagram ad campaigns.
• Run lead-generation campaigns and improve lead quality.
• Research and test audiences, creatives, and ad copies.
• Manage retargeting and lookalike audiences.
• Monitor CPL, CPA, CTR, CPC, and ROAS.
• Conduct A/B testing and optimize campaign performance.
• Scale campaigns that deliver strong results.
• Identify and fix underperforming campaigns.
• Share regular performance updates and recommendations.

Kenntnisse

Meta Ads

Lead generation

Audience targeting

Campaign optimization

Performance analysis

Independent work

Portfolio

Tools

Meta Ads Manager

Jobbeschreibung

Salary: Negotiable based on experience and expertise

About the Role

We are looking for a Meta Ads Specialist to manage and optimize Facebook & Instagram advertising campaigns. The ideal candidate should have hands-on experience in lead generation, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

• Create, manage, and optimize Facebook & Instagram ad campaigns.


• Run lead-generation campaigns and improve lead quality.


• Research and test audiences, creatives, and ad copies.


• Manage retargeting and lookalike audiences.


• Monitor CPL, CPA, CTR, CPC, and ROAS.


• Conduct A/B testing and optimize campaign performance.


• Scale campaigns that deliver strong results.


• Identify and fix underperforming campaigns.


• Share regular performance updates and recommendations.

Requirements

• 1+ year of hands-on Meta Ads experience preferred.


• Strong knowledge of Meta Ads Manager.


• Experience running lead-generation campaigns.


• Understanding of targeting, retargeting, and campaign optimization.


• Ability to work independently with minimal supervision.


• Previous campaign results or a portfolio will be an advantage.

What We Offer

• 100% Remote


• Opportunity to work with a growing team


• Compensation based on experience and expertise

Candidates from anywhere in India can apply.