Meta Ads Specialist

Shraz Flexible Dieting Solution; Bengaluru; Presencial; INR 450.000 - 700.000; Tempo integral

Benefícios oferecidos por esta vaga

PF

Resumo da vaga

Shraz Flexible Dieting Solution in Bengaluru seeks a results-driven Meta Ads Specialist to plan, execute, and optimize paid campaigns on Facebook and Instagram, focusing on generating high-quality leads and driving growth.

The role requires strong analytical skills, creativity, and the ability to work independently, with responsibilities spanning budget management, A/B testing, audience targeting, and collaboration with the creative and sales teams.

Qualificações

• Experience with planning and optimizing Meta ads campaigns.
• Strong analytical and data-driven mindset.
• Ability to generate high-quality leads and drive growth.

Responsabilidades

• Plan, execute and manage paid advertising campaigns on Meta Ads Manager (Facebook & Instagram).
• Develop and implement lead generation and conversion-focused advertising strategies.
• Create, manage and optimise Meta ad campaigns to achieve business objectives.
• Monitor campaign performance metrics (CPL, CPA, CTR, CPC, CPM, ROAS, conversions).
• Conduct A/B testing of ad creatives, audiences, and strategies.
• Identify and target audiences using interest-based, custom, and lookalike audiences.
• Manage daily and monthly advertising budgets.
• Analyse campaign reports and provide actionable insights.
• Coordinate with the creative team for ad creatives, videos, reels and copies.
• Monitor lead quality and work with sales to improve conversions.
• Stay updated with Meta policies and platform changes.

Conhecimentos

Meta Ads

Digital Advertising

A/B Testing

Budget Management

Ferramentas

Facebook Ads Manager

Instagram Ads Manager

Descrição da vaga

• Plan, execute, and manage paid advertising campaigns primarily on Meta Ads Manager (Facebook & Instagram).
• Develop and implement lead generation and conversion-focused advertising strategies.
• Create, manage, and optimise Meta ad campaigns to achieve business objectives.
• Monitor campaign performance, including CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, audience targeting, ad copies, and campaign strategies.
• Identify and target relevant audiences through interest-based, custom, and lookalike audiences.
• Manage daily and monthly advertising budgets effectively.
• Analyse campaign reports and provide actionable insights to improve performance.
• Coordinate with the creative team for high-performing ad creatives, videos, reels, and copies.
• Monitor lead quality and work closely with the sales team to improve lead conversion.
• Stay updated with Meta advertising policies, algorithm changes, and digital marketing trends.

Preferred candidate profile

A candidate who is analytical, creative, performance-driven, and capable of independently handling Meta advertising campaigns with a focus on generating quality leads and business growth

Perks and benefits

• PF