Meta Ads Specialist

Webberax Solutions Private Limited; Chennai District; On-site; INR 350,000 - 650,000; Full time

Job summary

A digital marketing firm in Chennai is seeking a full-time Meta Ads Specialist to manage Facebook and Instagram ad campaigns. The role requires proficiency in creating and optimizing ads, analyzing performance, and conducting audience research. The ideal candidate has a Bachelor's degree in Marketing or related fields and strong skills in digital marketing principles. Previous experience with paid marketing platforms is preferred. Join a team committed to delivering client-centric solutions in a dynamic environment.

Qualifications

• Proficiency in creating, managing, and optimizing Meta Ads across Facebook and Instagram.
• Skills in audience research, ad performance analytics, and campaign reporting.
• Understanding of digital marketing principles including PPC marketing and budget management.
• Familiarity with A/B testing and tracking tools.
• Strong communication and analytical skills to interpret data and present actionable insights.

Responsibilities

• Plan, create, and manage Facebook and Instagram ad campaigns.
• Analyze campaign performance and optimize ad strategies.
• Conduct audience research and identify target demographics.

Skills

Proficiency in Meta Ads

Audience research and analytics

Ad performance optimization

Communication skills

Analytical skills

Budget management

A/B testing

Data interpretation & insights

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Facebook Ads Manager

Instagram Ads Manager

Analytics tools

Job description

Webberax Solutions Private Limited, based in Chennai, is a leading name in digital marketing, web design, web development, SEO services, domain registration, and web hosting. Within a short span, the company has earned recognition for combining advanced technology with exceptional customer service and support. Committed to being a trusted business partner, Webberax focuses on offering client‑centric solutions that align with their best interests. With a global clientele and a growing team, the company continuously evolves by embracing new technologies and expanding its services to meet modern market needs.

Company Description

Webberax Solutions Private Limited, based in Chennai, is a leading name in digital marketing, web design, web development, SEO services, domain registration, and web hosting. Within a short span, the company has earned recognition for combining advanced technology with exceptional customer service and support. Committed to being a trusted business partner, Webberax focuses on offering client‑centric solutions that align with their best interests. With a global clientele and a growing team, the company continuously evolves by embracing new technologies and expanding its services to meet modern market needs.

Role Description

This is a full‑time, on‑site position for a Meta Ads Specialist located in Chennai. The chosen candidate will be responsible for planning, creating, and managing Facebook and Instagram ad campaigns, analyzing campaign performance, and optimizing ad strategies to achieve business goals. Additional responsibilities include conducting audience research, identifying target demographics, and troubleshooting ad performance issues.

Qualifications

• Proficiency in creating, managing, and optimizing Meta Ads across platforms like Facebook and Instagram
• Skills in audience research, ad performance analytics, and campaign reporting
• Understanding of digital marketing principles, including pay‑per‑click (PPC) marketing and budget management
• Familiarity with using A/B testing and tracking tools to evaluate and improve ad effectiveness
• Strong communication and analytical skills to interpret data and present actionable insights
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Experience with other paid marketing platforms is a plus
• Certifications in Facebook Blueprint or similar advertising credentials are advantageous