Media Buyer - Meta

Adcanopus Digital Media Pvt Ltd; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Group Health Insurance

Opportunity to grow within the company

Job summary

Adcanopus Digital Media Pvt Ltd is seeking an experienced Meta Media Buyer to lead performance-driven campaigns on Facebook and Instagram focused on generating inbound calls and qualified leads across multiple verticals.

Responsibilities include strategy, campaign management, creative testing, and optimization for CPL/CPA/ROAS, plus setup of tracking via Facebook Pixel and third-party tools. Strong analytical skills and knowledge of CRM systems are essential.

Qualifications

• 1–2 years of experience running Meta lead gen and pay-per-call campaigns.
• Strong understanding of Facebook Ads Manager, conversion tracking, and audience segmentation.
• Proven track record of optimizing for lead quality and cost-efficiency.
• Familiarity with call tracking tools, CRMs, and lead validation methods.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Responsibilities

• Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call conversions.
• Create and test high-converting creatives, ad copy, and funnels tailored to specific audiences.
• Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
• Set up and maintain tracking through Facebook Pixel, offline events, and third-party tools.
• Monitor daily performance and implement A/B testing for continuous improvement.
• Collaborate with creative, landing page, and tech teams to improve user experience and lead quality.
• Generate detailed performance reports with actionable insights.

Skills

Analytical thinking

Problem solving

Communication skills

Tools

Facebook Ads Manager

Facebook Pixel

CRM software

Call tracking tools

Lead validation tools

Job description

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities

• Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call conversions.
• Create and test high-converting creatives, ad copy, and funnels tailored to specific audiences.
• Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
• Set up and maintain tracking through Facebook Pixel, offline events, and third-party tools.
• Monitor daily performance and implement A/B testing for continuous improvement.
• Collaborate with creative, landing page, and tech teams to improve user experience and lead quality.
• Generate detailed performance reports with actionable insights.

Qualifications

• 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen & pay per call).
• Strong understanding of Facebook Ads Manager, conversion tracking, and audience segmentation.
• Proven track record of optimizing for lead quality and cost-efficiency.
• Familiarity with call tracking tools, CRMs, and lead validation methods.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in verticals like insurance, finance, legal, or home services.
• Knowledge of Meta policy compliance and account structure best practices.
• Facebook Blueprint Certification is a plus.

Benefits

• Group Health Insurance
• Opportunity to grow within the company

Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.