Media Operations Executive

Auburn Digital Solutions; Mumbai; On-site; INR 350,000 - 600,000; Full time

Job summary

Auburn Digital Solutions in Mumbai is seeking a PPC analyst to plan, implement and optimize Google and Meta campaigns for multiple clients. 1-2 years of hands-on PPC experience is required, with strong keyword research and campaign optimization skills.

You will perform A/B testing on creatives and landing pages, analyze trends and prepare comprehensive performance reports. Close coordination with internal teams will help drive higher quality results and improved CTR.

Qualifications

• 1-2 years hands-on experience with PPC campaigns for multiple clients.
• Strong knowledge of Google Ads and Meta Ads dashboards.
• Experience with keyword research and campaign optimization.

Responsibilities

• Plan, execute, and regularly optimize Google & Meta performance campaigns.
• A/B testing with different ad creatives and landing pages to improve CTR.
• Analyze trends with qualitative and quantitative data to recommend campaign changes.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Coordinate with internal teams to yield higher quality results.

Skills

PPC Planning & Optimization

Keyword Research

Campaign Analysis

A/B Testing

Reporting & Dashboards

Tools

Google Ads

Meta Ads

Analytics

GTM

Appsflyer

Job description

• Plan, execute, and regularly optimize Google & Meta performance campaigns


• A/B testing with different ad creatives and landing pages to improve CTR


• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.


• Track and analyze website traffic flow and provide regular internal reports.


• Create performance reports with recommendations for improvements.


• Internal coordination to understand how the campaigns can yield more quality results

Mandatory experience:

• 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis


• Detailed understanding of both Google Ads & Meta Ads dashboards

Should have worked on the following platforms:

• Google Adwords (Search, Display, Mobile App, Video) and Analytics


• Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantagepaid