Campaign Manager

RICE IAS; Kolkata District; On-site; INR 600,000 - 800,000; Full time

Job summary

RICE IAS is seeking a results-driven digital advertising specialist to plan and manage Google Ads and Meta Ads campaigns. You will optimise performance, conduct keyword and audience research, and coordinate with sales and creative teams to boost lead generation and ROAS.

Ideal candidates have hands-on experience with analytics, conversion tracking, and EdTech campaigns, with a data-driven approach to improving landing pages and campaign outcomes.

Qualifications

• 24 years of hands-on Google + Meta Ads experience.
• Strong understanding of lead-generation campaigns.
• Knowledge of Google Analytics and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience handling education/EdTech campaigns preferred.

Responsibilities

• Plan and execute Google Ads + Meta Ads campaigns.
• Manage Search, Display, YouTube and Performance Max campaigns.
• Conduct keyword research and audience analysis.
• Create and test multiple ad copies and campaign variations.
• Monitor CPL, conversion rate, ROAS and overall campaign performance.
• Optimise campaigns based on performance data.
• Set up and monitor conversion tracking.
• Analyse landing-page performance and suggest improvements.
• Coordinate with the sales, counselling, website and creative teams.
• Prepare regular campaign performance reports.

Skills

Google Ads

Meta Ads

Lead generation

Conversion tracking

Analytics

Data interpretation

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Role & responsibilities

• Plan and execute Google Ads + Meta Ads campaigns.
• Manage Search, Display, YouTube and Performance Max campaigns.
• Conduct keyword research and audience analysis.
• Create and test multiple ad copies and campaign variations.
• Monitor CPL, conversion rate, ROAS and overall campaign performance.
• Optimise campaigns based on performance data.
• Set up and monitor conversion tracking.
• Analyse landing-page performance and suggest improvements.
• Coordinate with the sales, counselling, website and creative teams.
• Prepare regular campaign performance reports.

Preferred candidate profile

• 24 years of hands-on Google + Meta Ads experience.
• Strong understanding of lead-generation campaigns.
• Knowledge of Google Analytics and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience handling education/EdTech campaigns preferred.