Biddable Media Manager

Auburn Digital Solutions; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Auburn Digital Solutions is seeking a skilled PPC specialist to plan, execute, and optimize campaigns across Google Ads and DV360. You will perform keyword research, analyze campaigns, and report performance to clients.

You will manage app campaigns and coordinate with internal teams to drive higher quality leads while staying updated on the latest platform trends.

Qualifications

• 3-4 years of experience in planning, implementing and reporting PPC performance for multiple clients.
• 1-2 years of experience managing APP-based campaigns.
• Keyword research and analysis experience.

Responsibilities

• Plan, execute, and optimize PPC campaigns to improve performance.
• Conduct A/B tests on creatives and landing pages to boost CTR and conversions.
• Analyze trends using qualitative and quantitative data to recommend campaign changes.

Skills

PPC planning

Keyword research

Campaign optimization

App campaigns

Google Ads (Search/Display/Mobile App/

DV360

Analytics

A/B testing

Reporting

Tools

Google Ads

DV360

Google Analytics

Job description

Plan, execute, and regularly optimize PPC campaigns’ performance

A/B testing with different ad creatives and landing pages to improve CTR

Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.

Track and analyze website traffic flow and provide regular internal reports.

Create performance reports with recommendations for improvements.

Internal coordination to understand how the campaigns can yield more quality leads

Mandatory experience:

3-4 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis

1-2 years of experience in managing APP based campaigns is a must

Should have worked on the following platforms:

Google Adwords (Search, Display, Mobile App, Video) and Analytics

Google Programmatic / DV360

Looking for candidates having:

Strong experience in driving performance and branding campaigns

Business understanding of how users/leads flow through the funnel

Analytical with a strong understanding of digital advertising

Updated on the latest trends on the above-mentioned platforms