Marketing Specialist

King Group; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

King Group Hospitality is seeking a Marketing Specialist to plan and execute campaigns across its hospitality brands. The role emphasizes digital marketing, social media, content creation and campaign analytics to boost traffic and engagement.

You will work with internal teams and external agencies to deliver timely, high-quality marketing assets and optimise the customer journey across platforms.

Responsibilities

• Plan and execute marketing campaigns across KGH brands and outlets.
• Coordinate promotional activities to drive footfall, sales and engagement.
• Support seasonal and outlet-specific campaigns.
• Track campaign performance and report findings.
• Coordinate with internal teams and external agencies for campaign execution.
• Manage day-to-day social media activities across relevant platforms.
• Coordinate content calendars, posts, reels, stories and promotional creatives.
• Work with designers, photographers, videographers and agencies for content creation.
• Monitor engagement, reach, leads and conversions.
• Identify opportunities to improve digital visibility and customer engagement.
• Develop and maintain a structured social media content strategy aligned with KGH priorities.
• Prepare and maintain a content calendar for posts, reels, stories and other content with publishing dates.
• Ensure scheduled content is published on time across platforms.
• Coordinate with teams to ensure creatives and assets are ready before publishing.
• Monitor posting schedules and address gaps to prevent delays.
• Review social media performance and use analytics to refine strategy.
• Identify broken links or site issues and coordinate fixes with developers.
• Support website upgrades and optimisation for UX and conversions.
• Coordinate SEO activities including on-page optimization and metadata.
• Monitor website traffic and search visibility using Analytics tools.
• Recommend initiatives to increase traffic, online orders and conversions.
• Coordinate with teams and vendors for content updates and enhancements.
• Prepare periodic website performance reports highlighting trends and issues.

Job description

Marketing Specialist / Executive will support the planning and execution of marketing activities for King Group Hospitality across its restaurants, brands and business verticals. The role will focus on digital marketing, social media, campaigns, promotions, aggregator platforms, website verification and optimization, SEO, and brand visibility to drive website traffic, footfall, sales, customer engagement and brand awareness.

1. Marketing Campaigns & Promotions

• Plan and execute marketing campaigns across KGH brands and outlets.
• Coordinate promotional activities to drive footfall, sales and customer engagement.
• Support seasonal, festive and outlet-specific campaigns.
• Track campaign performance and prepare regular reports.
• Coordinate with internal teams and external agencies for campaign execution.

2. Digital Marketing & Social Media

• Manage day-to-day social media activities across relevant platforms.
• Coordinate content calendars, posts, reels, stories and promotional creatives.
• Work with designers, photographers, videographers and agencies for content creation.
• Monitor engagement, reach, leads and conversions.
• Identify opportunities to improve digital visibility and customer engagement.
• Develop and maintain a structured social media content strategy aligned with KGH brand priorities, campaigns, outlet promotions and business objectives.
• Prepare and maintain a content calendar for posts, reels, stories and other platform-specific content, with clear publishing dates and responsibilities.
• Ensure scheduled stories, posts, reels and campaign content are published on time across relevant social media platforms.
• Coordinate with internal teams, designers and agencies in advance to ensure creatives, captions, approvals and assets are ready before the scheduled publishing time.
• Monitor scheduled content and publishing gaps daily, and follow up promptly to prevent missed or delayed posts.
• Review social media performance regularly and use engagement, reach, clicks and audience insights to refine the content strategy.
• Identify broken links, outdated content, navigation issues, mobile usability problems and other website errors; coordinate timely corrections with the website developer or agency.
• Support website upgrades and optimisation to improve user experience, website performance, search visibility and customer enquiries.
• Coordinate SEO activities, including keyword research, on-page content optimisation, metadata, local SEO and relevant content updates.
• Monitor website traffic, visitor behaviour, traffic sources, search visibility and conversions using available tools such as Google Analytics and Google Search Console.
• Recommend initiatives to increase qualified website traffic, organic reach, enquiries, online orders and other relevant conversions.
• Coordinate with internal teams and external vendors for website maintenance, content updates, technical fixes and approved enhancements.
• Prepare periodic website performance reports highlighting traffic trends, key issues, improvement opportunities and actions taken.

3. Website Management, SEO & Traffic Growth

• Coordinate regular website reviews to verify that pages, brand information, outlet details, menus, contact information, links and promotional content are accurate and up to date.

4. Restaurant & Outlet Marketing

• Develop outlet-level marketing initiatives to increase sales and footfall.
• Support campaigns for new outlet launches and existing outlet promotions.
• Identify opportunities to improve breakfast, lunch, dinner and off-peak sales.
• Coordinate with outlet teams to ensure timely implementation of marketing activities.
• Monitor competitor activities, offers and market trends.

5. Aggregator & Online Platform Management

• Coordinate with platforms such as Grab, Talabat, Zomato, Swiggy, Lalamove and other relevant aggregators.
• Ensure menus, photographs, pricing, offers and promotional information are accurate and updated.
• Regularly monitor platform performance and identify errors or gaps.
• Coordinate with operations and aggregator representatives for corrections.
• Track sales, promotions, commissions and campaign performance.

6. Content & Brand Management

• Ensure consistent brand communication across all marketing channels.
• Coordinate development of menus, promotional material, brochures, posters and digital creatives.
• Maintain brand guidelines across outlets and marketing platforms.
• Assist in photoshoots and video production for KGH brands.
• Support influencer and content creator collaborations where required.

7. Marketing Analytics & MIS

• Prepare weekly and monthly marketing performance reports.
• Track sales generated through campaigns and promotions.
• Monitor digital engagement, customer acquisition and campaign ROI.
• Analyse outlet-wise and brand-wise marketing performance.
• Highlight gaps and recommend corrective actions.

8. Agency & Vendor Coordination

• Coordinate with marketing agencies, designers, photographers, printers and other vendors.
• Ensure deliverables are completed within agreed timelines.
• Maintain marketing calendars and campaign trackers.
• Follow the approved budget and approval matrix for marketing activities.

9. Market Research & Business Support

• Monitor competitor promotions, pricing, campaigns and new launches.
• Identify new marketing opportunities and customer segments.
• Support research for new locations, markets and business initiatives.
• Provide market insights to the Marketing Manager / Senior Management.

10. Operational Observation, Process Adherence & Approval Compliance

• Maintain a strong eye for detail and proactively identify operational gaps and observations from daily business activities.
• Monitor adherence to approved operational processes, SOPs and established business procedures relevant to marketing and outlet activities.
• Ensure the approved authority and approval matrix is followed for marketing, commercial, promotional and vendor-related decisions, without unauthorized changes or bypassing defined approval levels.