Assistant Manager-Marketing

Malabar Group; Aundh; On-site; INR 600,000 - 900,000; Full time

Job summary

Malabar Group is seeking a Marketing Plan lead to assist in developing the business development plan for the assigned store in consultation with the MHQ Marketing team. The role sets individual targets for marketing executives and ensures overall targets are met, while driving new customer acquisition in collaboration with Marketing and Sales teams.

You will oversee GPS-tracked visits, lead verification, and CRM data entry, and guide marketing executives.

Responsibilities

• Achieve sales targets set by the organization and generate revenue through the Marketing Team.
• Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target.
• Drive new customer acquisition in coordination with Marketing and Sales team.
• Conduct follow ups on all addresses collected from prospective customers and build a database of potential wedding clients.
• Collect leads from marketing executives/Sales team and other sources and report to superiors.
• Verify reports of the marketing staff and cross check by calling prospects.
• Invite potential/existing customers to the Store for exhibitions, promotional events/campaigns.
• Monitor visits of Marketing Executives via GPS tracking and log leads in the CRM.
• Provide guidance and resolve queries of Marketing Executives and support their movements.
• Assist in visiting high net worth customers to convince them to purchase from Malabar.
• Review leads from various sources and update Showroom Heads.
• As part of CSR, check eligibility of applicants to charitable schemes.
• Coordinate events, campaigns, exhibitions at regional/store level and measure outcomes.
• Monitor online brand sentiment and conduct reputation management.

Tools

CRM software

Job description

Marketing Plan

• To assist in creating the business development plan for the assigned store in consultation with the MHQ Marketing team.
• To create individual business development targets for marketing executives and ensure that overall targets are met.

Functional Responsibilities

• Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.
• Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target.
• Drive new customer acquisition in coordination with Marketing and Sales team.
• Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.
• Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.
• Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.
• Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.
• Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.
• Provide guidance and resolve queries of Marketing Executives and is responsible for their movements.
• Assist in visiting high net worth customers to convince them to make purchases from Malabar.
• Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same.
• As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

Marketing

• Understand the creative requirements of the store and inform superiors and make necessary arrangements.
• Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas.
• Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes).
• Assist in monitoring hoardings by collecting relevant information from Marketing Executives and manage BTL expenses.
• Make necessary arrangements to replace the damaged hoarding boards.
• Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation.
• Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
• Coordinate for all events, campaigns, exhibitions at regional and store level.
• Ensure and measure the effectiveness of community marketing.

Internal Process

• Generate marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities done.
• Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.

People development

• Identify learning needs of team and self and provide requirements to L&D team
• Ensure completion of mandatory training programs for self and team
• Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members.