Marketing Manager (Hospitality Industry)

SG Oasis; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SG Oasis is seeking a Marketing Manager for Hotels & Restaurants to oversee brand positioning and external communications. You will coordinate with influencers, agencies, media, and events to drive brand awareness and footfalls.

The role requires strong copywriting, project management, and a deep understanding of marketing principles to leverage opportunities across channels in a luxury hospitality context.

Qualifications

• MBA or graduate degree required.
• 5-6 years of experience with luxury brand exposure.
• Presentable and articulate.
• Strong copywriting and communication skills.

Responsibilities

• Assist marketing VP and team with activities.
• Formulate annual marketing calendar including campaigns, events, promotions.
• Coordinate production of marketing communications.
• Provide support for marketing events and exhibitions.
• Assist with information collation for promotions.
• Write articles and promotional material for the company.
• Prepare web copy and upload marketing materials to online libraries and social media.
• Maintain and update marketing database.
• Research competition and propose counter strategies.
• Collaborate with PR, Social Media and Design agencies.
• ideate marketing properties and execute them.
• Collaborate with mall team to explore marketing opportunities.
• Meet targets and budgets set by the VP.
• Prepare monthly/quarterly/yearly MIS reports.
• Monitor agency performance against SLAs.

Skills

Project management

Marketing principles

Copywriting

Communication

MS Office

Forecasting

Opportunistic marketing

Cross-functional teamwork

Education

MBA / Any Graduate

Tools

Microsoft Office

Job description

Role & responsibilities :

Marketing Manager -(Hotels & Restaurants) Industry

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

• Influencers


• Agencies: Advertising, Public Relations, Social Media, Creative Agency, Mall Team, Market Research, Event Management etc.


• Media print & electronic


• Relevant Events Agencies


• Event Promoters


• Third Party Vendors Zomato, Times Group, Dine Out

Minimum Qualification:

MBA / Any Graduate

Minimum Experience:

5-6 years of experience with good exposure to luxury brand.

Special Skills/Attributes:

(required for performing the job effectively)

• Presentable and articulate


• Effective project management skills


• Sound understanding of marketing principles


• Strong copywriting skills and the ability to communicate complex ideas


• Computer proficient with Microsoft Office.


• Forecast Marketing trends


• Tapping all marketing opportunities


• To be able to work in sync with the Operations and Kitchen team and to demonstrate strong team working skills

Overall Purpose/Objective:

Develop and manage internal & external communication, brand positioning and to contribute to increase the brand awareness and footfalls

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)

• Assisting the marketing VP and supporting the marketing team with marketing activities.


• Formulate the marketing calendar for the year in terms of campaigns , events , promotional activities etc & effective implementation.


• Coordinating the production of a wide range of marketing communications


• Providing support for marketing events and exhibitions as required


• Assist with the collation of information for promotional activity.


• Writing articles and promotional material for the company.


• Preparing interesting written copy for the website.


• Uploading marketing material to online libraries, internet groups and social media sites.


• Updating and maintaining the marketing database.


• Ensure regular research and keeping track of competition & accordingly propose strategies to combat competition


• Working in tandem with PR, Social Media and Design agency


• Ideating marketing properties and executing the same


• Working alongside the mall team and exploring marketing opportunities with them


• Meeting targets and budgets provided by the VP


• Executing internal marketing Newsletters, bulk sms, etc.


• Prepare monthly , Quarterly , Yearly MIS as required


• Monitos the performace various agencies against the SLAs and take appropriate actions.