Senior Manager Corporate Marketing

Asahi India Glass Limited (AIS); Thane; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Asahi India Glass Limited (AIS) seeks a marketing professional to lead branding and demand generation initiatives. You will craft and execute marketing plans, manage budgets, and coordinate cross‑functional teams to amplify brand presence and drive inquiries.

The role involves planning 360-degree campaigns, coordinating with sales, creating compelling content, and leveraging digital channels to generate qualified leads while tracking performance and ROI.

Responsibilities

• Lead generation campaigns across digital channels and measure performance.
• Plan 360-degree marketing activities and calendar of campaigns.
• Develop budgets aligned with company guidelines.
• Collaborate with sales and analytics teams for campaigns.
• Monitor and report on marketing performance across forums and data sources.

Job description

Prepare marketing & branding objectives - increase in brand awareness and lead generation

Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan if necessary

Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns

Develop marketing budgets in line with company guidelines

Lead Generation through digital

• Planning digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation
• Identification of and planning campaigns on other digital channels like remarketing, intent marketing, programmatic, influencer marketing, community building
• Measuring and reporting on the performance of all digital marketing campaigns.
• Use various analytical tools like Google Analytics etc. to monitor performance of various digital activities and generate insights and improve marketing strategy
• Track and maintain economical cost per enquiry, cost per qualified lead as also cost per converted order and use the insights to monitor spends and effectively use budgets or readjust spends and/or digital strategy

Marketing Communication

• Ensure execution of digital advertising campaigns, sales promotion activities from ideation to execution
• Create marketing & brand collaterals for GX.
• Execute various BTL activities like participation in Trade Exhibitions, organise various meets / events w.r.t. Architects, dealers etc.
• Develop experiental marketing tools by use of latest technologies (VR/AR) to showcase offerings for better customer experience
• Ensure content creation & engagement on various digital platforms including Social Media as per the marketing strategy. Creating, curating, and managing all published content (images, video and written).
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Ensure brand sanctity in all our communication

Management of internal & external stakeholders

Collaborate with business sales and marketing teams to develop strategic and tactical campaigns and implement the same

Build and ensure close relationship with various agencies and vendors

Work closely with Procurement and Finance teams to close vendor negotiations, PO release and billing closure

Reporting & MIS

Monitor & report the effectiveness of marketing campaigns against marketing plan and budget at various forums like MCM, review with MD etc.

Benchmarking of results with the best in class

Monitoring and reporting of competitor activities Utilise data for marketing campaigns, integrating the organisation’s databases and external data