Marketing & Communication

Gi Group; Dadri; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Gi Group is seeking a seasoned Marketing Manager in Uttar Pradesh, India to lead end-to-end marketing initiatives across strategy, digital campaigns, content creation, and vendor management.

You will drive lead generation, optimize channels, and collaborate with sales and global teams to ensure alignment with brand standards and business goals.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives.
• Ensure consistent brand positioning and messaging across all channels.
• Drive brand awareness and market visibility for all business lines.
• Monitor marketing performance and recommend optimization strategies.
• Develop and execute B2B lead generation campaigns to support sales targets.
• Manage digital campaigns to generate qualified marketing leads.
• Track lead funnel metrics, conversion rates, and campaign ROI.
• Collaborate with sales teams to improve lead quality and conversion.
• Plan and execute digital marketing campaigns across search, social media, email, and display platforms.
• Manage SEO and SEM initiatives to improve website traffic and search rankings.
• Monitor campaign analytics using Google Analytics and marketing dashboards.
• Optimize digital marketing performance through data-driven insights.
• Develop compelling marketing content including case studies, blogs, newsletters, presentations, brochures, email campaigns, videos, and social media content.
• Ensure messaging aligns with brand guidelines and business priorities.
• Manage creative, digital, PR, media, event, research, and website agencies.
• Define deliverables, monitor service quality, negotiate commercial terms, and evaluate performance.
• Ensure timely delivery of campaigns within agreed budgets.
• Collaborate with business leaders, HR, sales, operations, and global marketing teams.
• Align local marketing initiatives with global brand standards and campaigns.
• Build strong relationships with internal and external stakeholders to deliver integrated marketing initiatives.
• Prepare marketing dashboards and monthly performance reports.
• Monitor campaign ROI, lead generation metrics, website analytics, SEO performance, and event outcomes.
• Manage annual marketing budgets and optimize expenditure.

Job description

Key Responsibilities & Related Activities

1. Marketing Strategy & Brand Management

• Develop and execute annual marketing plans aligned with business objectives.
• Ensure consistent brand positioning and messaging across all channels.
• Drive brand awareness and market visibility for all business lines.
• Monitor marketing performance and recommend optimization strategies.

2. Lead Generation & Demand Generation

• Develop and execute B2B lead generation campaigns to support sales targets.
• Manage digital campaigns to generate qualified marketing leads.
• Track lead funnel metrics, conversion rates, and campaign ROI.
• Collaborate with sales teams to improve lead quality and conversion.

3. Digital Marketing

• Plan and execute digital marketing campaigns across search, social media, email, and display platforms.
• Manage SEO and SEM initiatives to improve website traffic and search rankings.
• Monitor campaign analytics using Google Analytics and marketing dashboards.
• Optimize digital marketing performance through data-driven insights.

4. Content Marketing

• Develop compelling marketing content including case studies, blogs, newsletters, presentations, brochures, email campaigns, videos, and social media content.
• Ensure messaging aligns with brand guidelines and business priorities.

5. Agency & Vendor Management

• Manage creative, digital, PR, media, event, research, and website agencies.
• Define deliverables, monitor service quality, negotiate commercial terms, and evaluate performance.
• Ensure timely delivery of campaigns within agreed budgets.

6. Stakeholder Management

• Collaborate with business leaders, HR, sales, operations, and global marketing teams.
• Align local marketing initiatives with global brand standards and campaigns.
• Build strong relationships with internal and external stakeholders to deliver integrated marketing initiatives.

7. Marketing Analytics & Budget Management

• Prepare marketing dashboards and monthly performance reports.
• Monitor campaign ROI, lead generation metrics, website analytics, SEO performance, and event outcomes.
• Manage annual marketing budgets and optimize expenditure.